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Archive for April, 2006

Studio AKA: National Lottery

Studio AKA’s Marc Craste has created another fantastic animated piece, this time for the National Lottery.


Marc Craste won a BAFTA in 2004 for his short animated film, Jo Jo in the Stars. Check out more of his work on the Studio AKA site.

Thanks to Emmanuel Dumont for the tip.

Tuesday, April 25th, 2006 | 12 Comments »

Sharwood’s Go East vs. Sahara ONE


I just want to point this out since we’re on the topic of Brand New School’s new work below and I’m not really seeing anything “New School” about it. Both studies shown here have their differences, but you can’t escape the similarities. The live-action dancing around in 3D environments. The magic mirror hallway and kaleidoscopic backgrounds. Check it out…

+ View Sahara ONE by Belief
+ View Sharwood’s Go East by Brand New School

Who cares…. does it even matter? Well… that’s kind of why I wanted to make record of this issue and open it up for discussion, because it seems to happen quite frequently in our industry. Now we’ll all know where the “inspiration” came from, next time we see it again from another studio.

Monday, April 24th, 2006 | 45 Comments »


A moment of silence for a master artist who had the ability to visually interpret light and sound.
May you rest peacefully in your vision Doc. You will be missed.

Please take some time to visit the tribute to “The Doctor” by Kevin Tod Haug featured over at CG Channel for more information.

Monday, April 24th, 2006 | 3 Comments »

Brand New School: Sharwood’s “Go East”

When I first watched "Go East," Brand New School’s new spot for Sharwood’s, I thought, "Well, that was a very nice bit of design work."

And then I watched it with the audio on.


I’m pretty sure the song is a joke. But… wow… it’s really horrible. I mean, I guess that’s the point, right? It’s supposed to sound like one of those Bollywood musicals. But the fact that it uses "Kung Fu Fighting" for its melodic inspiration coupled with the decidedly soulful voices of the singers leaves me scratching my head.

Oh well, whatever. BNS did a nice job. I am getting a little tired of kaleidoscopic imagery, though, even if it does make sense within a spot’s aesthetic.

Sunday, April 23rd, 2006 | 10 Comments »

Hyejin Hwang

No, she’s not a motion graphics guru. No, she doesn’t make films or commercials for high-profile clients. And she probably could care less about Motionographer.

So why is Hyejin Hwang being featured here?

Well, for starters, she designed EyeballNYC’s work space. For those of you who simply must have an obvious connection to the world of mograph, there you go.


For those of you who know how to look beyond the blinders for inspiration (and that’s most of you, I hope), you’ll definitely appreciate the amazing breadth of Hyejin’s vision. The spaces she has designed are not only breathtakingly beautiful, they are eminently livable—a feat that’s not easy to pull off while maintaining the simplicity of form that much of her work displays.

Don’t miss the images under Broome St. Loft > Original Photos to really get a feel for Hyejin’s transformative powers. Man, I’d love to see these spaces in person.

Visit Hyejin’s site.

Sunday, April 23rd, 2006 | Comments Off