Shilo: Redesign + New Work

Shilo has refreshed their web presence and posted some excellent new work, including a new reel.

shilo.jpg

The reel is edited in such a clever way, with elements from one project juxtaposed with related elements from another project, creating a chain of styles that’s dazzling in a subtle, sophisticated way. Sometimes the elements share a similar form (eyeballs, airplanes or fish-like shapes), and sometimes they are linked thematically (a man playing guitar cutting to a man wielding a sword, a shot of a car followed by a shot of a fuel pump). I love it. It’s like a hidden puzzle.

The new Scion spots are a lot of fun and even feature some character animation, which I believe is a new weapon in Shilo’s arsenal.

“Energy,” a collaborative project with Cassidy Gearhardt for smilefaucet, has probably already been posted on Cassidy’s site but this is the first time I’ve seen it. I really love the vertical sequence near the end. What a beautiful way to contrast the main character’s expansive inner state with his mechanical, claustrophobic outer state.

(My only criticismâ€â€?maybe it’s more of a pet peeveâ€â€?is the way in which the site resizes my window when it loads. Man, I hate that.)

Congrats to Shilo for continuing to create inspiring work.

And thanks once again to Shaun for coming through with a hot tip.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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6 Comments

Andre Stringer

Thanks for the kind words Justin!

Sjoerd

Looks really good.

I loved the Def Poetry Promo!

Guess its time to finish my new showreel to.

Greg

spank… spank…. UNO! ;)

I love the edit style.. and great music choice for the new shilo reel..

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