Comments on: the analog-digital GAP http://motionographer.com/2006/07/21/the-analog-digital-gap/?utm_source=rss&utm_medium=rss&utm_campaign=rss Motionographer shares the best in moving media, from student work to feature films. Fri, 10 Feb 2012 21:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TWiN1http://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1252 TWiN1 Thu, 27 Jul 2006 23:37:49 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1252 tengustone - I'm hangin to see your work dude. What's your URL? tengustone – I’m hangin to see your work dude. What’s your URL?

]]> By: tengustonehttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1204 tengustone Mon, 24 Jul 2006 00:02:28 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1204 Rofl Rofl

]]> By: Treadhttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1203 Tread Sun, 23 Jul 2006 20:46:24 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1203 fikkaaahhh! It's just TV! back to squeezin water from rocks... thanks for your gorgeous opinion. fikkaaahhh! It’s just TV!

back to squeezin water from rocks…

thanks for your gorgeous opinion.

]]> By: tengustonehttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1202 tengustone Sun, 23 Jul 2006 18:50:19 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1202 It's just flat elements bent around in three-dimensional space. Right? That's all it is. Some live footage with some flat elements that are animated and composed in Z-space in such a way that they look like they could "belong" to the scene. If you'd like me to point you to any of the seventeen million motion houses that have produced spots using that sort of method, I'd be glad to, but hey - you post on this site, I'm sure you can look back through the old posts. Or look at your sidebar. If the elements being used were anything unique or interesting or showed any signs of being formally experimental in any way, I'd be all for it, I'd think it was cute.. but people were doing that shit in print back in 2001-02. People have been doing that shit with motion for at least the last two years. I mean, Christ, the animation isn't even interesting. It's wipe on, wipe off, make it look like it's getting drawn, attach it to the models dancing. The animation feels just as phoned-in as the rest of the piece. To say that it's "nicer than most work out there" is just kind of.. preposterous, you know? It's a really mediocre piece. And I'm not saying "don't post it" - don't get me wrong - because I think you guys should be posting as much crap as you are decent work. But it's not brilliant, in any way, it's not clever, it's not "hip," it's completely dated and it shouldn't merit any sort of discussion. It’s just flat elements bent around in three-dimensional space. Right? That’s all it is. Some live footage with some flat elements that are animated and composed in Z-space in such a way that they look like they could “belong” to the scene.

If you’d like me to point you to any of the seventeen million motion houses that have produced spots using that sort of method, I’d be glad to, but hey – you post on this site, I’m sure you can look back through the old posts. Or look at your sidebar.

If the elements being used were anything unique or interesting or showed any signs of being formally experimental in any way, I’d be all for it, I’d think it was cute.. but people were doing that shit in print back in 2001-02. People have been doing that shit with motion for at least the last two years.

I mean, Christ, the animation isn’t even interesting. It’s wipe on, wipe off, make it look like it’s getting drawn, attach it to the models dancing. The animation feels just as phoned-in as the rest of the piece.

To say that it’s “nicer than most work out there” is just kind of.. preposterous, you know? It’s a really mediocre piece. And I’m not saying “don’t post it” – don’t get me wrong – because I think you guys should be posting as much crap as you are decent work.

But it’s not brilliant, in any way, it’s not clever, it’s not “hip,” it’s completely dated and it shouldn’t merit any sort of discussion.

]]> By: Treadhttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1201 Tread Sun, 23 Jul 2006 18:20:28 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1201 Because we haven't seen it a thousand times before. It's the subtle touch's of the animation that I think are unique, the way the animated illustrations are rendered flat then bent around the talent on planes. It's subtle things like that, that many people don't notice. It's nice, nicer than most work out there, which is why it is posted here. Because we haven’t seen it a thousand times before. It’s the subtle touch’s of the animation that I think are unique, the way the animated illustrations are rendered flat then bent around the talent on planes. It’s subtle things like that, that many people don’t notice. It’s nice, nicer than most work out there, which is why it is posted here.

]]> By: tengustonehttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1198 tengustone Sun, 23 Jul 2006 16:56:16 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1198 Fiercecurry said it best. Why are y'all acting like you haven't seen this a thousand times before? This is absolutely nothing new. I got sick of seeing this shit two years ago, am I the only one? Moreso - why try to sprout any sort of meaningful "analog vs. digital" discussion with this piece? Sometimes reading this site feels like watching the writers trying to squeeze water out of a rock. That's not even the right analogy to use, but whatevs. Fiercecurry said it best.

Why are y’all acting like you haven’t seen this a thousand times before? This is absolutely nothing new. I got sick of seeing this shit two years ago, am I the only one?

Moreso – why try to sprout any sort of meaningful “analog vs. digital” discussion with this piece? Sometimes reading this site feels like watching the writers trying to squeeze water out of a rock.

That’s not even the right analogy to use, but whatevs.

]]> By: ThatGuyhttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1189 ThatGuy Sat, 22 Jul 2006 02:39:09 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1189 This ad just feels wrong to me. Not sure if it's because the Gap is trying to come across hip (and failing) or because this style (lets all dance about and have some graphics and stuff drawn overtop of us) has been over done...!? or both. Sure, it has been well executed, but is that enough? This ad just feels wrong to me. Not sure if it’s because the Gap is trying to come across hip (and failing) or because this style (lets all dance about and have some graphics and stuff drawn overtop of us) has been over done…!? or both. Sure, it has been well executed, but is that enough?

]]> By: aspekthttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1187 aspekt Fri, 21 Jul 2006 23:07:33 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1187 good find! good find!

]]> By: monovichhttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1186 monovich Fri, 21 Jul 2006 22:17:41 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1186 the dancing thing is out of control, but I loved the original(?) dancing gap ads done over white in 1997 so much that I don't mind if they do it again with a twist. I wonder if they just recalled all the iPod dancers? I recognise that afro... the dancing thing is out of control, but I loved the original(?) dancing gap ads done over white in 1997 so much that I don’t mind if they do it again with a twist. I wonder if they just recalled all the iPod dancers? I recognise that afro…

]]> By: justinhttp://motionographer.com/2006/07/21/the-analog-digital-gap/comment-page-1/#comment-1185 justin Fri, 21 Jul 2006 20:12:41 +0000 http://www.motionographer.com/2006/07/21/the-analog-digital-gap/#comment-1185 "dude your the anderson cooper of motion graphics" I sense a trend developing in Vomit's comments. ;-) “dude your the anderson cooper of motion graphics”

I sense a trend developing in Vomit’s comments. ;-)

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