Comments on: fantastic PSA http://motionographer.com/2006/08/25/fantastic-psa/ Motion graphics, design, animation, filmmaking, vfx and bombastic banter Mon, 08 Sep 2008 13:05:13 +0000 http://wordpress.org/?v=2.6.1 By: tboner http://motionographer.com/2006/08/25/fantastic-psa/#comment-1448 tboner Tue, 05 Sep 2006 19:26:51 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1448 quote Essence says; "Not very original. GM’s “What If� ad did it better years ago, and Coldplays’s The Scientist took it to a whole new level." New level must mean boring and without substance. Music's great, visuals are flawless, the message is devastating. Brilliant work! quote Essence says;
“Not very original. GM’s “What Ifâ€Â? ad did it better years ago, and Coldplays’s The Scientist took it to a whole new level.” New level must mean boring and without substance.

Music’s great, visuals are flawless, the message is devastating.

Brilliant work!

]]> By: alexj http://motionographer.com/2006/08/25/fantastic-psa/#comment-1390 alexj Mon, 28 Aug 2006 18:54:17 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1390 I dunno...I think the music is actually what (helps) make these spots SO effective. Its totally unexpected and such a contrast from the visuals that it grabs your attention and really shows off the brutality of a car wreck. Also shows how life can be so care free... then SHIT happens. What seems like pretty stale subject matter.. (PSA encouraging people to drive slower) they created something thats hard NOT to watch. Very rare... great work! I dunno…I think the music is actually what (helps) make these spots SO effective. Its totally unexpected and such a contrast from the visuals that it grabs your attention and really shows off the brutality of a car wreck. Also shows how life can be so care free… then SHIT happens.

What seems like pretty stale subject matter.. (PSA encouraging people to drive slower) they created something thats hard NOT to watch. Very rare… great work!

]]> By: barryagilbert http://motionographer.com/2006/08/25/fantastic-psa/#comment-1382 barryagilbert Sun, 27 Aug 2006 02:22:36 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1382 I first watched this on a computer without speakers and was completely shocked - I thought it was a powerfully violent and arresting bit and I didn't understand what the person commenting about revelling in the violence was talking about because it was so blunt and to the point. Then I watched it with sound and I think that they made a terrible choice with the music - it does make the whole thing seem rather flip, even though their point was obviously how you can go from easygoing inattentiveness to disaster in teh blink of an eye. I would recommend watching them, particularly the one with the kid, with the sound off - it's quite powerful. Either way the technical job is amazing. I first watched this on a computer without speakers and was completely shocked - I thought it was a powerfully violent and arresting bit and I didn’t understand what the person commenting about revelling in the violence was talking about because it was so blunt and to the point. Then I watched it with sound and I think that they made a terrible choice with the music - it does make the whole thing seem rather flip, even though their point was obviously how you can go from easygoing inattentiveness to disaster in teh blink of an eye.

I would recommend watching them, particularly the one with the kid, with the sound off - it’s quite powerful. Either way the technical job is amazing.

]]> By: Paul Ducco http://motionographer.com/2006/08/25/fantastic-psa/#comment-1372 Paul Ducco Sat, 26 Aug 2006 01:34:43 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1372 by the way ... if anyone is going to use a compressor/compressed air to achieve the effect. PLEASE be careful, air at such high compression can be VERY dangerous, particularly on skin. by the way … if anyone is going to use a compressor/compressed air to achieve the effect. PLEASE be careful, air at such high compression can be VERY dangerous, particularly on skin.

]]> By: Paul Ducco http://motionographer.com/2006/08/25/fantastic-psa/#comment-1371 Paul Ducco Sat, 26 Aug 2006 01:32:34 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1371 [quote]#Essence says: August 25th, 2006 at 11:23 am One thing that I found disturbing is the way the director seemed to be revelling in the goriness of this violence, almost celebrating it on-screen.[/quote] Interesting ... I'd say that's more up to the viewer than the director ;) [quote]#Essence says:
August 25th, 2006 at 11:23 am
One thing that I found disturbing is the way the director seemed to be revelling in the goriness of this violence, almost celebrating it on-screen.[/quote]

Interesting … I’d say that’s more up to the viewer than the director ;)

]]> By: elpatron http://motionographer.com/2006/08/25/fantastic-psa/#comment-1369 elpatron Fri, 25 Aug 2006 21:06:11 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1369 Actually the Art Director of this spot is a friend of mine. His name is Smike. They planted 1 gram of plastic explosives on the windshield to make it shatter. Shot the boy afterwards and composited it. They also used "sugarglass" like the good old western bottles. The carcrash is real. They ramed a car with a stuntman in it going 70 km/t into a car they chopped in half to get the best effect. Now Smike is really more of an artist. The whole idea came from an artproject that would show carcrashes synched up with the sound of oldschool pornflicks - all in reverse. Thank god for inspiration! Chill! Actually the Art Director of this spot is a friend of mine. His name is Smike. They planted 1 gram of plastic explosives on the windshield to make it shatter. Shot the boy afterwards and composited it. They also used “sugarglass” like the good old western bottles. The carcrash is real. They ramed a car with a stuntman in it going 70 km/t into a car they chopped in half to get the best effect. Now Smike is really more of an artist. The whole idea came from an artproject that would show carcrashes synched up with the sound of oldschool pornflicks - all in reverse.

Thank god for inspiration!

Chill!

]]> By: M.joshua http://motionographer.com/2006/08/25/fantastic-psa/#comment-1368 M.joshua Fri, 25 Aug 2006 20:09:42 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1368 Yeah, its actually usually much more than just a fan, its more like a high-compression air hose that releases pretty unexpectedly. They did something similar when the narrative character in Fight Club shot himself in the face at the end of the movie to make it look like the force of the gunblast reverberated through his cheeks. My dad used to have a similar device at his work when he worked on vending machine repairs. Yeah, its actually usually much more than just a fan, its more like a high-compression air hose that releases pretty unexpectedly. They did something similar when the narrative character in Fight Club shot himself in the face at the end of the movie to make it look like the force of the gunblast reverberated through his cheeks.

My dad used to have a similar device at his work when he worked on vending machine repairs.

]]> By: Tread http://motionographer.com/2006/08/25/fantastic-psa/#comment-1366 Tread Fri, 25 Aug 2006 16:27:58 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1366 ah yeah, a fan... didn't think of that. That's probably how they did it. Thanks for the insight Paul. ah yeah, a fan… didn’t think of that. That’s probably how they did it. Thanks for the insight Paul.

]]> By: Essence http://motionographer.com/2006/08/25/fantastic-psa/#comment-1365 Essence Fri, 25 Aug 2006 16:23:39 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1365 Not very original. GM's "What If" ad did it better years ago, and Coldplays's The Scientist took it to a whole new level ( http://youtube.com/watch?v=EcKQneIxOJI ). One thing that I found disturbing is the way the director seemed to be revelling in the goriness of this violence, almost celebrating it on-screen. Freud would have a field day with this. Not very original. GM’s “What If” ad did it better years ago, and Coldplays’s The Scientist took it to a whole new level ( http://youtube.com/watch?v=EcKQneIxOJI ). One thing that I found disturbing is the way the director seemed to be revelling in the goriness of this violence, almost celebrating it on-screen. Freud would have a field day with this.

]]> By: Paul Ducco http://motionographer.com/2006/08/25/fantastic-psa/#comment-1363 Paul Ducco Fri, 25 Aug 2006 13:35:24 +0000 http://www.motionographer.com/2006/08/25/fantastic-psa/#comment-1363 Yeah awesome work. also love their clip for Human by Carpark North. Same bizzare 'skin flap' I think it's done with a high force fan. Really amazing stuff. I saw the 'Human' clip some time ago and fell in lov ewith its style, grace and presumed story. thanks for reminding me. :) Yeah awesome work. also love their clip for Human by Carpark North. Same bizzare ’skin flap’ I think it’s done with a high force fan. Really amazing stuff. I saw the ‘Human’ clip some time ago and fell in lov ewith its style, grace and presumed story. thanks for reminding me.

:)

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