New Feature: The Process Behind Lobo’s Dupont Spot

Not long ago, we posted an amazing spot for Dupont directed by Brazilian-based animation and design powerhouse Lobo. I’ve been a huge fan of Lobo for a long time. Along with MK12 and Nakd (back in the Nando Costa days), they were one of the big reasons I became interested in motion graphics.


I had the opportunity to ask Creative Director Mateus de Paula Santos some questions about the spot, and he decided to share a very nice chunk of the preproduction work behind the project, including animation tests and storyboards.

Check out the interview now.