New Feature: The Process Behind Lobo’s Dupont Spot

Not long ago, we posted an amazing spot for Dupont directed by Brazilian-based animation and design powerhouse Lobo. I’ve been a huge fan of Lobo for a long time. Along with MK12 and Nakd (back in the Nando Costa days), they were one of the big reasons I became interested in motion graphics.

lobofeature.jpg

I had the opportunity to ask Creative Director Mateus de Paula Santos some questions about the spot, and he decided to share a very nice chunk of the preproduction work behind the project, including animation tests and storyboards.

Check out the interview now.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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