I’m not crazy about the writing; things get a little awkward about halfway through, when the little sad guy starts smiling, apparently because he has become two entities (Idea + Action) rolled into one.
But the visuals are endearing and inventive. Lassoing the sun as if it were a balloon, and the jagged, hand-torn environmental elements (the pond and stormy sky, for instance) are great visual touches that give the spot a healthy dose of personality. Speaking of personality, with only a couple minor exceptions, the character animation is fluid, believable and fun.
Client: Sampo Bank
Project: “Ideas Into Action” (:65)
Agency: Bob Helsinki, Helsinki
Production Companies: Renck Akerlund Film Produktion, Stockholm
Loyalkaspar, New York
Co-Directors: Jakob StrÃƒÂ¶m, Loyalkaspar
Producers: Sarah Grey (Renck Akerlund); Mark Groeschner (Loyalkaspar)
Design/Animation/Post: Loyalkaspar, New York
EDIT: It has come to my attention that this spot was already posted by Tread a while back. Oh well. It deserves a second viewing.