Motion Takes Over: More Evidence
Rhino FX recently created a 100-yard wide animation to be displayed while the Baltimore Ravens run a football up and down a field that just so happens to be roughly the same width as the video. The aspect ratio is hilarious, by the way.
The animation isn’t going to change your life, but I wanted to post it simply because it’s another example of how motion graphics is quickly taking over every imaginable space in our lives. Yes, there have been JumboTrons and similar technologies for decades, but their low resolution and slow refresh rates made for crude animations that never merited the services of a high-end studio.
Now, thanks to the brilliance of LED displays, the resolution has caught up with the dream. And it’s happening at every scale imaginable. From mobile phones to stadiums, the language of motion graphics has become the lingua franca of the 21st century. The world is our canvas, now more than ever.
Monday, October 9th 2006 at 3:41 am |
hmmm… interesting… yes.. cool, different… flows good.. big golden star indeed. oh and the little birdies are well done too.
Monday, October 9th 2006 at 11:54 am |
It wasn’t that long ago that you and I were talking about how awesome LED’s are and how they’re the future. This is the f finest example of the future of Mograph and how mograph will be the new Graphic Design. (that sounds stupid.. cos graphic is part of motion graphics,)
Monday, October 9th 2006 at 11:58 am |
I forgot to ask… Have you checked out tthe student center with the LED lighting yet? Nothing but LED lighting?
Monday, October 9th 2006 at 12:11 pm |
The LED lighting in the student center is hott, mang. I’d love to see it at night.
Monday, October 9th 2006 at 2:12 pm |
The speed used to be really fast cycling. I tthink they slowed it down tho, cos it wwas kind of sickening.