Comments on: Rebranding season… Capacity style.

By: Paul Ducco

Paul Ducco — Thu, 12 Oct 2006 23:24:22 +0000

anyone know where a Quicktime of these spots might be.

awesome inspiration. new twist on network branding

By: THA_DON

THA_DON — Thu, 12 Oct 2006 07:30:38 +0000

wonderful display of graphics. really cool. Fabulous. astoundingly amazing! sweet. rad. awesome. nice. cool!!

By: deathtoprint

deathtoprint — Thu, 12 Oct 2006 00:47:19 +0000

this stuff is amazing. For network branding, it’s top notch. It’s been a while since i’ve seen something like this that actually stands out. It was about 4 days ago or so that I noticed the re-brand and actually thought to myself… “wow, that isn’t a bad look for NBC” and then i open up my browser to see the capacity info. Capacity really does some great work.. i had never checked their site out from the cream of the crop list… i regret it…

Sao_Bento… this looks great. however, i’d love to see people jumping in and out of the logo w/ spandex on again… so hot.

By: Sao_Bento

Sao_Bento — Wed, 11 Oct 2006 22:29:53 +0000

The diagonal lines and flicker-on transitions harken back to the early GMUNK days, but I really like the style overall. In the past NBC has been prone to doing really cheesy things with the peacock – remember the guys in the colored spandex jumping into and out of the colors? Ugh.
Also smart of NBC to embrace the computers/new technology aspect, rather than trying to pretend it’s not happening.

Good work Capacity.

By: sexykitten

sexykitten — Wed, 11 Oct 2006 21:20:24 +0000

hot!

By: justin

justin — Wed, 11 Oct 2006 20:39:33 +0000

I love the cursor. It’s amazing how that thing drags my eyeball around the screen. I am a slave to its majestic movements.

By: brandj

brandj — Wed, 11 Oct 2006 17:57:48 +0000

I totally agree with seth’s commet above. But I guess this is what marketing means by “convergence.” That making a cursor click over everything supposed to make viewers feel that they are “choosing” what to watch? Kind of weird, IMHO.

By: seth

seth — Wed, 11 Oct 2006 15:24:07 +0000

I like the pacing, reveals, transitions, colors and everything…except that cursor like thing. Maybe its because I use the computer all the time and I’m annoyed with seeing more cursor type objects. It keeps poking things. Stabbing things. Piercing things. Dragging things. Oh well.

By: bp

bp — Wed, 11 Oct 2006 13:59:23 +0000

They did a great job with this. NBC seems to be prioritizing their interactive stuff. While it certainly shows up in this edited stuff in Capacity’s reel… it seems to be carrying over pretty well in what I have seen so far on the channel itself. I have been wondering who was responsible for the new look as well. Really nice work, good post.

By: rgrant

rgrant — Wed, 11 Oct 2006 12:52:55 +0000

nice, will be interesting to see it carried out. not sure about NBC but i get like an hour to do a promo backplate and that design looks like it might take a bit longer.