Comments on: Read the Road http://motionographer.com/2006/10/26/read-the-road/ Motionographer shares the best in design and moving media, from student work to feature films. Sat, 21 Nov 2009 05:29:36 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: tom http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-2001 tom Tue, 07 Nov 2006 15:51:00 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-2001 Is it me or do Americans have no taste whatsoever. That ad looks really bad. No style. Sorry... prove me wrong... Is it me or do Americans have no taste whatsoever. That ad looks really bad. No style. Sorry… prove me wrong…

]]> By: sc http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1928 sc Tue, 31 Oct 2006 03:20:33 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1928 the concept is garbage. the concept is garbage.

]]> By: samiam http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1920 samiam Mon, 30 Oct 2006 01:37:45 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1920 nicely executed.. BUT BORING! Cant watch all the way through. nicely executed.. BUT BORING! Cant watch all the way through.

]]> By: mate http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1918 mate Sat, 28 Oct 2006 15:05:53 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1918 travis, you´re right, I should RTFM ;) travis, you´re right, I should RTFM ;)

]]> By: travis http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1917 travis Fri, 27 Oct 2006 20:24:29 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1917 mate, they even admit to the agency being inspired by that spot.. check out the verbage right underneath the videos... "The basic premise of the campaign is that the highly evolved new Toyota Camry can “read the roadâ€Â?, with its many computer-controlled features including rain and light sensors, ABS, VSC, EBD, VDM etc. Anyway, the agency looked at H5’s legendary Alex Gopher video and realized that there was something else that could be done with the idea â€â€? which is where we came in. Together, we developed the concept of shooting complete plates with the car on a location and then, step by step, replacing whatever is necessary to tell the story with words. " mate, they even admit to the agency being inspired by that spot.. check out the verbage right underneath the videos…

“The basic premise of the campaign is that the highly evolved new Toyota Camry can “read the roadâ€Â?, with its many computer-controlled features including rain and light sensors, ABS, VSC, EBD, VDM etc. Anyway, the agency looked at H5’s legendary Alex Gopher video and realized that there was something else that could be done with the idea â€â€? which is where we came in. Together, we developed the concept of shooting complete plates with the car on a location and then, step by step, replacing whatever is necessary to tell the story with words. “

]]> By: monovich http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1911 monovich Fri, 27 Oct 2006 01:51:46 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1911 nice job. really cool visuals. The always amaze me with thier style which is all thier own. I was trying to read everything, which kept me distracted. Doesn't make me want to buy a Toyota, but I would welcome this spot in place of a Fitness Made Simple spot anyday. nice job. really cool visuals. The always amaze me with thier style which is all thier own.
I was trying to read everything, which kept me distracted.
Doesn’t make me want to buy a Toyota, but I would welcome this spot in place of a Fitness Made Simple spot anyday.

]]> By: Mr.Face http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1907 Mr.Face Thu, 26 Oct 2006 20:02:01 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1907 The idea wasn't particularly unique when it was done by the other artists either. I'm not annoyed by the idea of having type in the world around a car. It's not a particularly unique concept, but the execution is beautiful. Also I thought the roadkill bit was chuckle-worthy. One thing I thought was interesting was the lack of 3D in a lot of the type treatments. It looked like it was mostly done as 2D layers arranged in 3D, which gives it a very unique look. More design-centric work like this is always cooler than "realistic" fx. The idea wasn’t particularly unique when it was done by the other artists either. I’m not annoyed by the idea of having type in the world around a car. It’s not a particularly unique concept, but the execution is beautiful. Also I thought the roadkill bit was chuckle-worthy.

One thing I thought was interesting was the lack of 3D in a lot of the type treatments. It looked like it was mostly done as 2D layers arranged in 3D, which gives it a very unique look. More design-centric work like this is always cooler than “realistic” fx.

]]> By: oeuf http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1906 oeuf Thu, 26 Oct 2006 18:32:46 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1906 This spot isn't bad though. Good job BNS. This spot isn’t bad though.
Good job BNS.

]]> By: oeuf http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1905 oeuf Thu, 26 Oct 2006 18:31:44 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1905 ^^^wow, listen to this fanboy. They're merely adding their opinion, last I checked, we're allowed to do that. By the way, Psyop is better... ^^^wow, listen to this fanboy.
They’re merely adding their opinion, last I checked, we’re allowed to do that.

By the way, Psyop is better…

]]> By: spiffgoodrick http://motionographer.com/2006/10/26/read-the-road/comment-page-1/#comment-1904 spiffgoodrick Thu, 26 Oct 2006 18:23:43 +0000 http://www.motionographer.com/2006/10/26/read-the-road/#comment-1904 its funny to see people from other motion houses going off about appropriation simply because... THEYR JEALOUS!!! get wit da program! BNS RULEZZ FOREVER!!! its funny to see people from other motion houses going off about appropriation simply because…
THEYR JEALOUS!!! get wit da program! BNS RULEZZ FOREVER!!!

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