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Archive for November, 2006

Le Soupe: Europe 2 TV


Some of the work in Le Soupe’s montage of IDs for Europe 2 TV really gets under my skin.

Sorry. Bad joke.

But hey, the work is good. Yes, the whole thumping 3D speaker thing is a bit played out, but Le Soupe has given the disembodied graphical element a plethora of inventive new homes that catch the eye and stick with you.

Production : View
Co-Directors : Stéphane Juffé aka Corpus (www.lesoupe.com)
& Sébastien Cannone aka Degree.

Thanks for the tip, Chris.

Sunday, November 26th, 2006 | 13 Comments »

Taking a Ride on The Roller Coaster of Life


This new VW Touran ad is chock full of clever details and fun transitions. (I wish the people responsible for the Regal Cinemas roller coaster animation would have seen this before creating that abomination.) Conceptually, it’s similar to the Goldfrapp “Twist” video from a few years back, but being a commercial for a car and not a music video for a super-sexy diva, the Touran spot has a slightly different goal in mind.

The spot was directed by H5 with 3D work by Mikros Image for Agence V.

Thanks to Seth for the tip.

Saturday, November 25th, 2006 | 8 Comments »

Head Gear Animation: New Site

Head Gear Animation: New Site

Saturday, November 25th, 2006 | Comments Off

New Feature on Perception

A couple months ago, Jeremy Lasky (Design Director) and Danny Gonzalez (Effects Director) of NYC-based studio Perception visited the Savannah College of Art and Design to give a talk about a series of six promos they created for ESPN’s coverage of the Major League Baseball playoffs.


I was really impressed by Jeremy and Danny’s presentation. They showed us everything about the project, from concept to delivery—including boards and ideas that didn’t make the cut. As a student, I found the whole experience to be incredibly informative, and we all thought it’d be a good idea to essentially recreate much of the Perception presentation in Q&A form here on Motionographer.

Read “Perception: More Than Meets the Eye”

Friday, November 24th, 2006 | 3 Comments »