Comments on: Follow up on Simon Robson for Adidas

By: Futbol_Fan

Futbol_Fan — Wed, 13 Dec 2006 05:53:13 +0000

its very pretty…but as a soccer fanatic and a mograph designer, there’s something missing there. Am not sure what…..just doesnt really capture that nail-biting excitement of soccer…..but its really pretty..hmmmmmmmmm

By: defasten

defasten — Wed, 13 Dec 2006 02:45:02 +0000

while everyone is entitled to their opinions, i think black sheep there could’ve used a bit of tact and elaborated on why he thought it sucked. it doesn’t hurt to give a fleshed out critique. everybody wins.

while i enjoy the technical achievement of the spot, i’ll have to say the “style” itself feels very rehashed. the graphic puns are great, but hey, it’s an ad for an established company. i don’t find the colours particularly well streamlined, and i think the editing could have been slightly tighter.

otherwise, nice stuff. it’s always good to read the process of a spot, rather than just taking it as-is.

By: I_HAVE_NO_HOMEWORK

I_HAVE_NO_HOMEWORK — Tue, 12 Dec 2006 03:38:10 +0000

coolness

By: Simon Robson

Simon Robson — Mon, 11 Dec 2006 12:29:55 +0000

I like your post black-sheep…
You’re right, everyone has the right to express their own opinion. If you think the design sucks than say it sucks! I always try and approach design as a response to a brief, a solution to a problem. This won’t always be to everyone’s taste, but hopefully it’s the correct way of getting the message across…

By: ba-ba-black-sheep

ba-ba-black-sheep — Mon, 11 Dec 2006 07:41:46 +0000

sorry,
design is awesome, the idea is brilliant, animation is flawless. Best spot of 2006 bar none.
the black sheep is safely in the fold with the other sheep

By: monovich

monovich — Mon, 11 Dec 2006 07:22:42 +0000

I dig the spot. thanks for sharing the background, it’s cool to see how others work.

By: Seth Lowery

Seth Lowery — Sun, 10 Dec 2006 01:05:56 +0000

This spot is great. I was instantly able to refer to another one of my favorites “What Barry Says” as by the same team and director. Brilliant.

By: terry

terry — Sat, 09 Dec 2006 23:07:52 +0000

i’m gonna have to call out mr. black sheep. the design is awesome; it just looks rather dissimilar to what you’re used to seeing.

By: Simon Robson

Simon Robson — Sat, 09 Dec 2006 11:47:39 +0000

OK,
Firstly the drawings i included are not the pitch boards, they are sketches for the storyboard that was created once the pitch was one. I certainly am not the best pencil renderer in the business, but the sketches were to give the idea of action and movement, not style. We larer worked up MANY style stills during production for the client to see and approve. To say the agency comes up with the IDEAS is over simplistic for animation production. The agency will have an initial idea of message and style, but it is up to the director to elaborate upon this initial concept and come up with ideas the compliment and embelish the initial concept. Believe me, a director without ideas is an unemployed director…Finally on this spot, myself, Mario and Cass all worked on the design and animation together with the rest of the team. There was a great deal of blurring between animation and design duties. In my view, the best motion graphics artists come from graphic design backgrounds. They are the people i like best to work with as graphic design is where i come from too.

By: ba-ba-black-sheep

ba-ba-black-sheep — Sat, 09 Dec 2006 06:41:08 +0000

the spot is alright.

the design is not good.
but they managed to get some nice animators to make it a good spot.
bravo to who ever animated it, thats what keeps the viewer ingaged if anything.