This is one of those great examples of a client essentially underwriting a short film in exchange for an end-tag and a product shot. As an ad, it’s probably not that effective. And that’s one of my favorite things about it.
Credits
Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Ralf Heuel, Ralf Nolting
Art Director: Christoph Stricker
Copywriter: Paul von Muehlendahl
Production Company: Deli pictures postproduction
Director: Michael Reissinger
Flame artist: Melissa Panek
Music: Beatsucht, Florian Lakenmacher, David Paulicke
Thanks to Giles Barlett for the tip!