FUEL + Sydney Film Company like McDonalds
FUEL International along with the Sydney Film Company have produced this great little tvcfor McDonalds here in Australia. Directed by Josh Baker, the spot featues these little imagination-driven vignettes depicting how kids might see the world as opposed to their parents. As the press release states:
“Kids tend to see things a little differently to the rest of us. A simple trip to McDonald’s heads in a more magical direction.”
Its really a VFX-driven piece moreso than motion graphics, but the story/concept is quite sweet (although I’m sure I’ve seen something similar in terms of the alternate-views type thing before) and it is wonderfully executed. Strangely, the point is to promote a new product line of pasta happy meals as a follow on to McDonalds apparently becoming more ‘healthy’. It’s McDonalds dammit, if you want your kids to eat healthy, don’t take them to McDonalds!
Uh, while I go calm myself down, you can check out the quicktime here.
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