Wow! That’s pretty …
Warren Du- Preez and Nick Thornton Jones of Wanted Films direct this stunningly trippy spot for BMW that is full of amazing visual moments. Lasers, rainbows, and nebulas, oh my! The spot combines some in-camera effects and digital post-production by Glassworks.
Car commercials sure are getting weird. I love it.





























Wednesday, February 14th 2007 at 5:49 pm |
I wish BMW would stop resolving to their logo inside the white square that looks like they downloaded it from brandsoftheworld.com and stuck it in there.
Wednesday, February 14th 2007 at 7:04 pm |
Hmm, i don’t know. Very similiar to what pleix did for pontiac. At least the same “light” concept.
Thursday, February 15th 2007 at 12:20 am |
I totally second John. That looks weird.
As for the ad, pretty, but ‘meh’.
Thursday, February 15th 2007 at 4:54 am |
its not really related but does anybody knows who made the music in the Syndrome studio new reel?
i just fell inlove with it!!
Thursday, February 15th 2007 at 5:47 am |
might have been shakira
Thursday, February 15th 2007 at 7:26 pm |
i agree with the first comment, the logo resolve totally fucks it. looks like it was slung on in power point.
some nice in camera stuff though!
Friday, February 16th 2007 at 5:29 am |
richard baily meets 70s disco.
Friday, February 16th 2007 at 7:22 am |
It looks nice, but it reminds me of a media player visualisation.
Friday, February 16th 2007 at 9:18 am |
mmmm…purdy…
thought the music was nice too…
i’m gonna spend some time trying to figure out some of that stuff…
Friday, February 16th 2007 at 10:08 am |
Eh, not so impressive. Looks like someone was having fun with a new Kai’s Plugin.
Friday, February 16th 2007 at 11:05 am |
… but conceptually, it’s good. A single concept: “see how it feels”.
Now that begs for submissions from different firms, wouldn’t you think? How would other firms treat the concept?
Monday, February 19th 2007 at 3:54 pm |
i liked it. white square logo is cheap though.
Tuesday, February 20th 2007 at 10:41 am |
Just wanna challenge the logo comments a bit here… Yeah, in and of itself there is nothing impressive going on, but why does every logo resolve have to be it’s own big production? A big, swirly, fancy logo resolve seems to be the convention at the moment.
Tuesday, February 20th 2007 at 2:55 pm |
i think people are referring more to the design of the logo, not the animation. i prefer simple logo resolves too.