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Wow! That’s pretty …

bmw_glassworks.jpgWarren Du- Preez and Nick Thornton Jones of Wanted Films direct this stunningly trippy spot for BMW that is full of amazing visual moments. Lasers, rainbows, and nebulas, oh my! The spot combines some in-camera effects and digital post-production by Glassworks.
Car commercials sure are getting weird. I love it.

Posted on 14 February 2007 |

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14 responses to “Wow! That’s pretty …”

  1. Comment by John:

    I wish BMW would stop resolving to their logo inside the white square that looks like they downloaded it from brandsoftheworld.com and stuck it in there.

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  2. Comment by ChicO:

    Hmm, i don’t know. Very similiar to what pleix did for pontiac. At least the same “light” concept.

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  3. Comment by Klim:

    I totally second John. That looks weird.
    As for the ad, pretty, but ‘meh’.

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  4. Comment by errorist:

    its not really related but does anybody knows who made the music in the Syndrome studio new reel?
    i just fell inlove with it!!

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  5. Comment by daniel:

    might have been shakira

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  6. Comment by tosh:

    i agree with the first comment, the logo resolve totally fucks it. looks like it was slung on in power point.
    some nice in camera stuff though!

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  7. Comment by anonymouse:

    richard baily meets 70s disco.

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  8. Comment by Ramin:

    It looks nice, but it reminds me of a media player visualisation.

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  9. Comment by KMFIX:

    mmmm…purdy…

    thought the music was nice too…

    i’m gonna spend some time trying to figure out some of that stuff…

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  10. Comment by Bob:

    Eh, not so impressive. Looks like someone was having fun with a new Kai’s Plugin.

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  11. Comment by podmonger:

    … but conceptually, it’s good. A single concept: “see how it feels”.

    Now that begs for submissions from different firms, wouldn’t you think? How would other firms treat the concept?

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  12. Comment by the doctor:

    i liked it. white square logo is cheap though.

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  13. Comment by jdv:

    Just wanna challenge the logo comments a bit here… Yeah, in and of itself there is nothing impressive going on, but why does every logo resolve have to be it’s own big production? A big, swirly, fancy logo resolve seems to be the convention at the moment.

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  14. Comment by the doctor:

    i think people are referring more to the design of the logo, not the animation. i prefer simple logo resolves too.

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