Say What Again

SCAD student Jarratt Moody is in Time-based Typography I here at SCAD (a course for which I’m currently the teaching assistant), and he recently finished up a really nice piece for the first project in the class. The basic idea of the project is to take a piece of audio from wherever (movie, song, poetry reading, answering machine) and then represent that audio on screen using only typography.

jmoody.jpg

Jarratt chose a famous bit of dialogue from Pulp Fiction as his subject matter. (Okay, what dialogue from Pulp Fiction isn’t famous?) The resulting piece is full of whimsy and style. Jarratt does some great things with scale and simple but effective camera movements. Get those headphones on and prepare yourself for several lashings of Samuel L. Jackson’s naughty tongue.

Watch the piece | Visit Jarratt’s site

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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  • Lil

    I love the choice of typeface. the colour scheme. One look at it and you can taste the film on the tip of your tongue. (that hint of seventies retro?) mmmmmm….slick indeed.

  • Erilaz

    That was absolutely brilliant. Best use of text i’ve seen in months.

  • So cool work!
    Using just texts and a greatg color pallete.
    Congrats man!

  • That. Was. Awesome.

  • great work. I applaud the decision to use only one typeface. Designers so often throw their whole arsenal of typefaces at a project like this and as a result they can look smug and over designed. Congrats, Jarratt, if you ever find yourself in London looking for work, look me up.

  • Adam B

    This is great. Possibly one of the best things Ive seen in a while.

  • Brilliant piece. Well done.
    I agree, Simon, nice restraint in terms of use of fonts, but I see three typefaces in there … Rockwell, American Typewriter and then Mistral (? I think). But the fact that each is used for only one particular voice / tone at a time and also colored consistently is part of the success of the piece. Nice job, Jarratt.

  • I like it. It reminds me of MK12’s Brazil Inspired Macho Box.

  • ChicO

    Yes, the idea itself is nothing new. This typeface thing has been done so often. But for a student piece it’s nicely executed.

  • phibs

    reminded me of an intonation study one did off of the movie “Fight Club” – it was so well executed that it didn’t even need the aid of audio to go along with it… I’ll post a link if I find it.

  • TinaPinxit

    Loved it. Great sense of timing.

  • JuanitoGarcía

    Yeah great work, but what is really stunning for me, apart from the palette, is the blood stain work.

    Does anybody knows how to make so perfectly the running-blood effect using ae or simmilar??
    Links accepted :D

  • Seth

    Nice piece jaratt

  • mmm

    thanks for the link… and nice fan club going on here… could have been a quickie tho… i thought featured was for the so called “cream o ” stuff.

  • I think we need to make sure this list doesn’t stray to far from sharing “cream o the crop” work and turn into sharing “our friends” work.

    Not sure why this one is posted here?

    Usually when you copy someone else’s work you add a little bit extra and take it a step farther, but this one’s an insult to MK12’s Macho Box.
    (that is, if we are going to rate this comparatively to the common motionographer post.)

  • ryan

    some of the longer sentences that are said really fast dont work so well, when the font is gigantic… unreadable, maybe he was going for that. its good for student work, but its not anything amazing.

  • yeah like…PES & joel lavas updates get a quickie…. student work gets a feature…

  • this is a really solid piece, the mk12 comparison is stupid, especially because they don’t look that alike, and we are comparing one students work to a whole studio. props to you jarratt, dont stop the good work. also, you “designers” that are whining about choices in work by motionographer? i think its refreshing to see what students are doing, they will be creating better work than you soon enough.

  • sucksuckballs

    why does joel lava and PES get a quickie? cuz Justin likes to ride on other people that he knows. this piece does look like mk12’s old stuff from 5 years ago. But hey that’s what a student does… people usually get inspired by real work out there to learn how to do it. Only thing is… I don’t know why this is featured.

  • Steve

    GOLD GOLD GOLD!!!! GREAT JOB I LOVE TEXT AND THAT LOOKS AWESOME…..

  • lubalin

    if this thread were a person it’d be marc macaulay…

  • Sorry guys no time today. Gotta run. Casting tomorrow again.

  • Amazing!

  • LetsBeHonest

    wake up and smell the coffee. a lot of motion graphics work is derivative or a different take on an overused technique. if you’re going to bitch about this piece, then you should be bitching about much of the work you see posted here.

  • KMFIX

    Slow news day?

  • Slow work day?

  • I absolutely love it.

  • only thing I would change is the rule at the end… and a few spins towards the middle… I love it though

  • ooom

    why are people complaining so much? if the man wants to post something, stop your bitching and let him post.

  • imo the rule at the end makes this piece. the scale of the type is perfect for the ironic and anticlimatic effect of the VO.

  • Jon

    I like the piece, only thing that irked me a bit was there was no use of question marks, I think they could have made a really solid impact at the end of most lines.

  • Frank D.

    i think belief said it best in their pollinate videos that everything is a copy of a copy of a copy – how “original” it is depends on how well you hide your sources – or how obvious they are.

  • how come we never see Justin Cone’s work? we just see an old website. I’d like to see what this guy does now since he’s back in school. Yet he’s a critiquer… yet nothing we can see from current stuff. come on Justin don’t be afraid.

  • Sprkly Cobra

    Its actually not as similar to Macho Box as everyone is making out, Macho Box had alot of 3 dimensional depth and growth of the typography, i mean technically, its similar in some ways, but i wouldnt say he ripped it off, i think he may have been inspired. But all the same, beautiful typography and animation…but as everyone else is saying, not sure why its a feature

  • I think it’s a great piece probably because it follows such a simple system but at the same time is constantly suprising me with little details.

  • a2visual

    you can see justins work at his blog, http://www.juicysauce.com/, some good stuff there, check out “the other room” poem piece.

    good work jarratt

  • guillaume

    MK12 DID EXACTLY THE SAME
    BUT BETTER
    FOUR YEARS AGO
    ITS CALLED MACHO BOX
    http://www.mk12.com

  • ChicO

    Oh dear, guillaume. We know. Don’t you read the comments? And this is a student piece.

    Beside MK12 wasn’t the first. They ripped off others. Was it theDesignersRepublic who first came with these type animations, i think for their “grammy winners” video.

  • daniel

    Johannes Gutenberg came up with movable type. Inspired it all. RIP OFF!!! :) Keep in mind that it is a student piece and it does have some feeling in it, sometimes omitted by fellow acrobaticians designers and animators from big studios.

  • Wâ„¢

    nothing comes from nothing.

  • Indeed, really nice.
    Made me think of a serie typographicals I did some years ago. So I supose everybody did it once. :-)
    http://llx-nozap.blogspot.com/2007/01/fezztival-channel-idents.html

  • cbr

    Typography is never underated,

  • Ben

    Holy **** that was cool! Awesome use of typography & camera movement. I’m jealous……

  • Awesome! Really really nice!

  • Amazing work! Thanks for sharing that. That is one of my favorite scenes from Pulp Fiction.

  • MICA

    Sorry but i am missing something.. People seem to love this piece.. Sorry but it seems that there is no sense of what is good or bad.. I think is a mediocre piece. It seems most people here are used to very low standars

  • Jonathan Phillips

    Too bad it didn’t end with “Mrs. Eaves.”

  • James

    I liked the use of typeface, colour, scale and motion in this piece. The timing and pace of the piece works brilliantly, but that has a lot to do with the fine performance of the original cast.

    Overall I enjoyed the whole experience, but I’m intrigued by the comment made by MICA that “there is no sense of what is good or bad”. Was it directed at the people posting here or the feel of the scene in the piece?

  • Not Bad!

  • @MICA – A mediocre piece? No sense of what is good or bad? You’re entitled to your opinion. Heaven forbid someone else like something that offends your sensibilities…

    I liked the piece. I liked the use of typography. I liked the changes in direction, and the use of blood splatters and whatnot to accentuate the typography (and the dialogue!) in key scenes. Is it ground-breaking work? No. But as an exercise in creativity AND learning – and especially considering this came from a student – it’s pretty good.