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Transistor makes some shapes.

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I love 100 ft. tall robots crashing through cities as much as the next guy, but sometimes the old eyeballs want something more graphic. Transistor recently completed an all-new rebrand of MTV PRIME, with simple, boldly colored shapes animating on and off screen – creating a retro-futuristic world of delicious eye-candy. What I like best about these pieces is that they’re energetic, adventurous and upbeat – they’re a way to get information on the screen, but somehow they become more about shape and pattern, color and contrast. Each night has a different look and color palette, but they all form a cohesive package that gives the channel a distinctive, fresh look. James Price directed the pieces, with animation and design credited to by Jack Myers, Mitch Paone, Daniel Oeffinger, Tonya Smay and Chad Colby. Tasty.

Posted on 27 February 2007 |

22 thoughts on “Transistor makes some shapes.

  1. ah… that’s more like it… back to the good old days of 2003 before everything was 3D. this is a very refreshing change of pace and in my opinion much more tasteful.

  2. Lovely color, shape, and movement! But a couple things: First off, FUCK mtv. Secondly, the list of programs and viewing times moves so quickly that you don’t really get a chance to read them.

  3. Hey Kim, first off, FUCK you :-D Secondly, this is a cutdown just for the promo purposes, not representative of what will be broadcasted. There’s always one . . .

  4. OH MY GOD, it’s so cute!
    I may be hungry, but I just want to chew it up like bubble gum and then swallow it. Yum!

  5. I saw these on air and was really psyched. They are really nicely designed and fun. Props to all the people that made it.

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