Transistor makes some shapes.

prime.jpg
I love 100 ft. tall robots crashing through cities as much as the next guy, but sometimes the old eyeballs want something more graphic. Transistor recently completed an all-new rebrand of MTV PRIME, with simple, boldly colored shapes animating on and off screen – creating a retro-futuristic world of delicious eye-candy. What I like best about these pieces is that they’re energetic, adventurous and upbeat – they’re a way to get information on the screen, but somehow they become more about shape and pattern, color and contrast. Each night has a different look and color palette, but they all form a cohesive package that gives the channel a distinctive, fresh look. James Price directed the pieces, with animation and design credited to by Jack Myers, Mitch Paone, Daniel Oeffinger, Tonya Smay and Chad Colby. Tasty.

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  • squidle

    James P with the freshness!

  • that was a funtastic bombastic project.

  • ToolFinder

    Fresh Like a Babywipe!!! Hell Yeah.

  • Mad love to Jack, Mitch, Daniel, Tonya, Chad, Jamie, Ian, Sloan, Groeschner, SalmSalmer and The Downes Method.

  • ah… that’s more like it… back to the good old days of 2003 before everything was 3D. this is a very refreshing change of pace and in my opinion much more tasteful.

  • This project is Amaze! Big ups to the cats down at trans.
    bryce

  • Psychotic love back to James…(and we’ve all truly benefited from The Downes Method)

  • awesome visuals! and I´m proud to say that the music from the video is from some friends of mine band :)

  • apy

    Wonderful!!!! Less is more :)

  • Kim

    Lovely color, shape, and movement! But a couple things: First off, FUCK mtv. Secondly, the list of programs and viewing times moves so quickly that you don’t really get a chance to read them.

  • squidle

    Hey Kim, first off, FUCK you :-D Secondly, this is a cutdown just for the promo purposes, not representative of what will be broadcasted. There’s always one . . .

  • Tania

    OH MY GOD, it’s so cute!
    I may be hungry, but I just want to chew it up like bubble gum and then swallow it. Yum!

  • Tracy

    Hey Jack, I see some of your signature moves in here you fucking genius!!!!!!!

  • Ill Hil

    The Downes Method watches and loves from beyond. . .

  • Deocliciano

    Lovely.

  • JRELLOS

    does anyone know who created the music?

  • ev

    I saw these on air and was really psyched. They are really nicely designed and fun. Props to all the people that made it.

  • JRELLOS:
    MTV supplied us with the tracks. They are up and coming artists that they are promoting.

  • mmm

    Transistor is the illest

  • RobbyCoats

    MMmmm eye candy

  • BMoney

    Mitchies… what’s the name of the song? It kicks ass.

  • JRELLOS

    the music is by a band named KINKY, track called SISTER TWISTED BMoney.