Comments on: BNS offers new courses.

By: RECON

RECON — Wed, 25 Apr 2007 18:49:51 +0000

Heavy.

By: DIA_NS

DIA_NS — Tue, 24 Apr 2007 04:42:47 +0000

It’s funny you bring up the Psyop piece. Ironically, that piece was payed for by Viacom, as huge corporation which should have payed them more for that fine piece of material. The only real way to buck the cycle is use the money from these jobs for internal more experimental work. Unfortunately the larger studios simply can’t take month’s off to do this so it’s up the people as individuals to create personal experimental work themselves.

In response to electrics post: I think you need to consider these work examples only in a design or techinical context. If you can’t objective detatch the social context of commercial advertising while working in the design field then you should juststick to being a fine artist, where you really don’t have to directly grapple with these issues.

By: KGB

KGB — Mon, 23 Apr 2007 16:12:44 +0000

Nice posts you two.

By: MHR

MHR — Sat, 21 Apr 2007 19:20:32 +0000

Exactly, electric.

…though, I suppose this site is oriented to design, rather than advertising principles or corporate ideology. One could argue that concept development, narrative structure, and design aesthetics are held tandem (weighted evenly) with the sellers’ product and company philosophy, and that truly successful design is measured by how powerful the piece is in relaying the message, not just how beautifully it is drawn. But, most of us are artists here, and a lot of us are whores – we live in a capitalist/commercial society and need to feed our families.

There are instances of bucking this cycle, as I’m sure you know (e.g. Pysop trading some financial gratuity for artistic leverage with the MTV HD spot). Also, check out David Lynch’s response to this increasing commercialization: http://www.youtube.com/watch?v=F4wh_mc8hRE

Its a trade-off, you know. We have to be able to afford this perspective (and actually act on it).

By: electric

electric — Fri, 20 Apr 2007 22:30:54 +0000

I’m going through one of those phases where I just hate commercials. Like with this batch, everything is so well done and beautiful in the Chase ad, but I kept thinking how when I had Chase they sucked. It was hard to find a damn ATM where I lived, and they charged their fee on top of the atm’s. Then the Doritos thing. All that awesome hard work, but you know they’re going to play it 18,000 times during something you have to watch live like a NBA Playoffs game and it’s going to get so old. Also, “BBQ Cheddar White Slippery Wild Cheese Mess.” Jesus, they’ll never top Cool Ranch, and fat kids can’t do front flips. Why can’t I just look at the quality of the work? It’s top notch. I just hate the evil souls behind it. Any suggestions?

By: Ben

Ben — Fri, 20 Apr 2007 19:35:38 +0000

Love the Chase and the Adobe installation, I don’t even want to know how long it took to do that Chase scene….incredible stuff.

By: THA_DON

THA_DON — Fri, 20 Apr 2007 08:32:00 +0000

BNS is on steroids these days. How did they make such a come back? Brilliant work, well executed, just 5 stars all round!

By: RECON

RECON — Fri, 20 Apr 2007 05:54:21 +0000

J.A. this is 6 months of school.

http://motionographer.com/index.php?s=brand+new+school

By: alexj

alexj — Fri, 20 Apr 2007 05:25:26 +0000

I agree that the Chase spot is nothing new style wise… but they took it to another level. Its pretty damn impressive. I kept waiting for somekind of transition… and waiting… and waiting. Nope. Just one long fast moving beautiful shot!

By: J.A.

J.A. — Fri, 20 Apr 2007 03:54:01 +0000

Iâ€™m really digging the new work!

It seamed as if they fell off the map creatively for about 6 months and recently have gotten back to their roots. Minus the chase spot. That spot feels like any studio could have done it. Although i know when the client wants it their way you must deliver.