Want to be on Motionographer? Submit your work now!

Get a daily digest of Motionographer's posts in your inbox. Subscribe now.

Not to Scale/NATL for British Airways

Sometimes eye candy is okay. Sometimes, in fact, it’s the point. Such is the case in this new National TV spot (produced by Not to Scale) for British Airways.
prices2.jpg

As the tagline says, this spot is about attractive prices. It makes sense, then, to render the prices as attractively as possible. And National totally nailed it. Each price is a lushly detailed portrait in a different style, but they’re all polished to fit within the British Airways brand.

Posted on 21 April 2007 |

Tags:

  • http://simplycomplex.us martz

    this is pretty BA.

  • http://exopolis.com david

    real flow 4 owns!

  • http://www.coroflot.com/public/individual_details.asp?individual_id=143693&sort_by=1& ochyming

    I love it.

  • http://www.milkmandesign.com MilkmanD

    Beautiful, and the music is a very subtle/classy “Leaving on a jet plane”

  • THA_DON

    Should have been a quickie…..
    Default settings on Realflow, basic 3D strokes, purple default lens flare. looks like an intern did it.

  • http://www.pat-dc.com PatDC

    Damn Tha_Don thats one pretty skilled intern ;)
    I think its pretty tight.

  • http://www.thelastmixtape.com thelastmixtape

    hey THA_DON, a little harsh don’t you think?? Okay maybe its not ground breaking but the design of the piece, its various compositions coupled with the animation’s flow and timings are, in my opinion extremely well executed. but hey, that’s just me…

  • http://www.yussefcole.com Yussef

    yo that intern is da shiznizzle! gimme his number, dude can default purple lens flare my shit anytime.

  • THA_DON

    oh snap, did i write that out? sorry, was just me thinking on the keyboard.
    what i meant to say was;
    awesome!!!! love the compositions, lush detailed portraits; classy and polished style, clean and organic! they nailed it right on!!

  • http://www.digitalfiction.com KGB

    Those of you that don’t know, THA_DON is known for his harsh criticisms and argument causing comments.

    What exactly ARE default settings for Realflow, DON?

    This spot, although not very appealing to me, is not that simple to make. And if an intern did it, he/she is pretty skilled…