Mekanism: Let’s Green This City

Mekanism created a bunch of videos for Let’s Green This City, a big environmental awareness initiative from Pacific Gas & Electric (or PG&E for all the locals). One of my favorites is this one about solar power. The pacing is snappy, the writing is clever and the hybrid visuals are fun. (I like music by Hello/Bye, too.)

Each spot in the campaign takes a different approach to the subject matter, some with more oomph than others. I, of course, lean towards those that use animation over live action, but then I’m not the most impartial judge in the world. You can see them for yourself on the Let’s Green this City website.

PS – Does anyone else think it’s weird when power companies promote energy efficient products? Isn’t that a little like tobacco companies funding anti-smoking campaigns?

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer and F5. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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