Mekanism: Let’s Green This City

Mekanism created a bunch of videos for Let’s Green This City, a big environmental awareness initiative from Pacific Gas & Electric (or PG&E for all the locals). One of my favorites is this one about solar power. The pacing is snappy, the writing is clever and the hybrid visuals are fun. (I like music by Hello/Bye, too.)

Each spot in the campaign takes a different approach to the subject matter, some with more oomph than others. I, of course, lean towards those that use animation over live action, but then I’m not the most impartial judge in the world. You can see them for yourself on the Let’s Green this City website.

PS – Does anyone else think it’s weird when power companies promote energy efficient products? Isn’t that a little like tobacco companies funding anti-smoking campaigns?

6 Comments

Beaver

I don’t know if things are still like they were in the early 2000’s but as far as I know they’re struggling to keep up with the demand. They’re probably trying to help themselves out and at the same time develop a green-friendly image.

Beaver

…not to rule out that someone at PG&E might genuinely care about the environment.

martz

the bike one is cool too.

Yussef

No, it’s pretty well understood here that it’s pure bullshit.

http://www.sfbg.com/entry.php?entry_id=3394

troykooper

Politics is Politics. Design is Design. Suryummy kills!

http://www.suryummy.tv/

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