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Archive for May, 2007

PetPunk’s Spring Reel


PetPunk’s recently updated spring reel is chop full of interesting work. The most evident aspect of it though is the obvious lack of color. This nontraditional approach to a showreel forces the viewer to be more aware of different things, like composition and pattern, instead of being drawn to popping colors. But does their decision to make the reel black and white work, or does it make the original work less interesting?

You decide.

On a side note, not sure if this is old news or not, but they seemed to have set up some streaming webcams up on their site, one actually giving us a view of the men at work. No picking your noses gentlemen, the world is watching.

Tuesday, May 29th, 2007 | 5 Comments »

Megunica Trailer is up!

Megunica Trailer is UP!

Monday, May 28th, 2007 | Comments Off

Jon Baker, Morten Rowley & Fuel for Extra.


Jon Baker (of Twin/Window Productions) has just finished the first in series of two fun and adorable spots for Wrigley’s Extra. The 45 sports a small horde of small, vinyl toy-like food characters following a guy around for a day trying to tempt him.

“For me, the most exciting thing about this job was the thought of creating real toy characters that walk around, have personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, I wanted there to be no doubt that they could actually exist and pull off everything we wanted them to do. Look-wise, I was influenced from a variety of vinyl designer toys… the style you’d find in boutiques like Kid Robot or surrounding the desks of designers and 3d nerds the world over. We went to a lot of effort to incorporate the tiniest of realistic details, from casting seams, to paint inconsistencies, to scuffs, to manufacturer’s stamps… even if you don’t actually notice them in the final ad”.

I’ve seen this on air a few time here is Aus and loved it. Its a finely crafted little spot that isn’t as over the top with its use of ficional characters as a lot of similarly themed pieces I’ve seen, and in this case I think it’s better for it. Make sure you check out the links on the featured page for some great concept work including character sketches, renderings and early 3D tests.

The spot was directed by Jonathan Baker at Window Productions, the characters designed by Morten Rowley, the visual effects created by FUEL, and the music by Nylon.

Watch Wrigley’s Extra ‘Tab’

Saturday, May 26th, 2007 | 5 Comments »

Punga does Zune

Creative collective Punga just added to the extensive list of art works for the Zune-arts project that was created and directed by 72andSunny. Their animation looks like what Tim Burton would do if he came across some vinyl toys. A simple and cute narrative about a friend that rips half of his own heart out just to be with his deceased bear buddy. The creators focused on the Buddhist idea of “death as change, not as an end, but as a beginning” and to “try to laugh about it, instead of being scared of it”. The execution of this animation keeps it light and embodies the idea that they are trying to portray without being weighed down by what could easily be creepy or solemn subject matter.

Clearly the team at Punga had fun creating this, and it shows in this animation. Also, being set to the beats of Ratatat certainly help the coolness factor for this spot.

Check it here. Click on the two bears.

While at the Zune site, if you haven’t seen them yet, the rest of the musically inspired art is definitely worth scoping.

Thursday, May 24th, 2007 | 7 Comments »