Jon Baker (of Twin/Window Productions) has just finished the first in series of two fun and adorable spots for Wrigley’s Extra. The 45 sports a small horde of small, vinyl toy-like food characters following a guy around for a day trying to tempt him.
“For me, the most exciting thing about this job was the thought of creating real toy characters that walk around, have personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, I wanted there to be no doubt that they could actually exist and pull off everything we wanted them to do. Look-wise, I was influenced from a variety of vinyl designer toys… the style youâ€™d find in boutiques like Kid Robot or surrounding the desks of designers and 3d nerds the world over. We went to a lot of effort to incorporate the tiniest of realistic details, from casting seams, to paint inconsistencies, to scuffs, to manufacturerâ€™s stamps… even if you donâ€™t actually notice them in the final ad”.
I’ve seen this on air a few time here is Aus and loved it. Its a finely crafted little spot that isn’t as over the top with its use of ficional characters as a lot of similarly themed pieces I’ve seen, and in this case I think it’s better for it. Make sure you check out the links on the featured page for some great concept work including character sketches, renderings and early 3D tests.
The spot was directed by Jonathan Baker at Window Productions, the characters designed by Morten Rowley, the visual effects created by FUEL, and the music by Nylon.
Watch Wrigley’s Extra ‘Tab’