Comments on: Digital Kitchen: Finish Line

By: jarratt

jarratt — Wed, 08 Aug 2007 21:23:51 +0000

I think Justin better start watching his overly provocative metaphors

By: uncledrew

uncledrew — Wed, 08 Aug 2007 20:22:43 +0000

meow…saucer of milk for two? The spot is hot. Nice work all around…less the lame endtag which could not be credited to the lads at DK.

By: caulfield_ek100

caulfield_ek100 — Tue, 07 Aug 2007 03:50:43 +0000

jesus H. Relax.

By: vectorsnob

vectorsnob — Tue, 07 Aug 2007 01:45:50 +0000

Ehem. On a side note, we used Softimage XSI for the 3D and Boujou for the tracking. The 2D animation was sequenced out in Illustrator and comped into the matchmoved shots (in AE of course).

By: caulfield_ek100

caulfield_ek100 — Mon, 06 Aug 2007 23:41:07 +0000

Sorry nannas, I didn’t realise it was national raw-nerve day.

Whoever worked on this piece obviously knew what they were doing – great design, perfect execution. And I love anything with a short turnaround.

I was just commenting on the moderator’s reference to the tracking – it’s a funny thing to hear referred to, as it’s only noticeable when it’s done badly.

And for the record sidewalk surfer, I’ve been working in VFX since 2003, with two years in 2D animation (for film) previous to that, for companies including Weta, Walt Disney, Animal Logic, Fuel and Engine, among other smaller post houses for one off jobs. So please don’t tell me I don’t know what I’m doing :)

By: sidewalksurfing

sidewalksurfing — Mon, 06 Aug 2007 21:40:45 +0000

vectorsnob – would love to see that behind the frames stuff!!!! when i saw the spot i was impressed not only with beautiful design but the technical mastery that went with it. You see such few design / mograph style projects that even realize that a higher level of sophistication and integration can happen with great tracking; lighting; etc.

a fantastic job!!!!! also – what did you use to track? syntheyes? boujou? flame?

kudos!!!!

By: vectorsnob

vectorsnob — Mon, 06 Aug 2007 19:49:34 +0000

Hay, the “one 3D guy” here. Thanks for the comments! This was a fun spot to work on.

As far as tracking goes, it was actually a little painful. It seemed like it should have been smooth, but with the length of the shot we ended up having to patch together four cameras in 3D.

I’ll upload some behind-the-scenes wireframe-ish stuff to my Flickr, if you care.

By: KGB

KGB — Mon, 06 Aug 2007 16:20:25 +0000

lens cap = motion tracking?
I don’t think so….
Obviously there are various degrees of accuracy and success that a particular tracking job could have.
Tracking can be a huge part of the project, since a bad track can ruin the believability/look of a piece.

Considering how it can take a guy days/weeks to 2d or 3d track, I don’t see how you can downplay the process to a mere lens cap.

By: sidewalksurfing

sidewalksurfing — Mon, 06 Aug 2007 16:13:20 +0000

caulfield_ek100 – you clearly have no idea what you are talking about and have ZERO knowledge of compositing or film cameras.

stick to motion graphics dude, vfx will not be kind to you.

By: del_razor

del_razor — Mon, 06 Aug 2007 14:24:29 +0000

I actually know one of the guys that worked on this spot.. he let me know a little more info about it..

FinishLine Team included: 1 illustrator/designer (he did the awarded boards) 6 designers/animators (my friend included) 1 3d guy, 1 in charge of tracking, 1 producer.

This was a quick turnaround spot ‘for them’: we had 3 weeks and 1/2. A job like this typically lasts 4-5 weeks