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Logan: Toyota “Meet”

logantoyota.jpg

I was making my usuals rounds last night and happened upon an amazing spot/short-film thing from Logan for Toyota.

I’ve long thought of Logan as masters of quirky, memorable, beautiful spots, but this one also has a great narrative arc. It looks like most of the “effects” were practical, but knowing Logan it’s hard to say for sure. Either way, the technical aspect always stays out of the spotlight, making room instead for the characters and their stories.

Posted on 25 September 2007 |

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  • wil

    Was this posted previously on Motionographer?

    Oh well, shouldn’t detract from the spot – it’s beautiful :)

  • http://www.gra-phix.com/ Joe Clay

    Very nice.

  • nini

    haha~I have seen that shot film before~:)

  • http://www.dailydolores.com dailydolores

    Music by Beirut. Shot by Christopher Doyle (Wong Kar Wai’s frequent D.O.P.). I thought most of it was done in camera.

  • http://sundayschooldrop-out.com btodd

    I love this spot/short-film thing of a chair/car thing!

  • http://www.growdesignwork.com brandj

    Check these out, too:
    http://goldenfiddle.com/node/8882
    (via VLU)

  • bibio

    The music is actually by bibio and the track is called “Zoopraxiphone”. I should know, I am bibio, I wrote it. Here’s the link for proof: http://mushrecords.com/music.php

    I was never consulted about anyone using my track.

  • bibio

    There is another version of this video with different music:

    http://www.youtube.com/watch?v=6n4TSyJwnws

    I believe that is more likely to be beirut judging by their sounds on their myspace.

    http://www.myspace.com/beruit

  • http://www.dailydolores.com dailydolores

    woops sorry for the misunderstanding Bibio. I read somewhere that it was Beirut, my mistake.