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	<title>Comments on: Lexus Pop Up</title>
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	<link>http://motionographer.com/2007/10/23/lexus-pop-up/</link>
	<description>Motionographer shares the best in design and moving media, from student work to feature films.</description>
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		<title>By: xpez2000</title>
		<link>http://motionographer.com/2007/10/23/lexus-pop-up/comment-page-1/#comment-30950</link>
		<dc:creator>xpez2000</dc:creator>
		<pubDate>Thu, 25 Oct 2007 09:44:23 +0000</pubDate>
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		<description>I found my brain wandering around the construction of the book paying little attention to the VO or car. I especially admired the swinging shoes. 

Whats interesting is the choice of context for the book : a large wearhouse. It contradicts the whimsical nature of the book. I am curious to know why they thought that was a good thing. It certainly reinforces the unusual existence of the giant book in an obvious reality. But it doesnt really add anything to content of the book, like extending the story outside the borders in a clever way. For instance, this could have been outside in a park or on a hill top for the public to gaze at.</description>
		<content:encoded><![CDATA[<p>I found my brain wandering around the construction of the book paying little attention to the VO or car. I especially admired the swinging shoes. </p>
<p>Whats interesting is the choice of context for the book : a large wearhouse. It contradicts the whimsical nature of the book. I am curious to know why they thought that was a good thing. It certainly reinforces the unusual existence of the giant book in an obvious reality. But it doesnt really add anything to content of the book, like extending the story outside the borders in a clever way. For instance, this could have been outside in a park or on a hill top for the public to gaze at.</p>
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		<title>By: dek</title>
		<link>http://motionographer.com/2007/10/23/lexus-pop-up/comment-page-1/#comment-30948</link>
		<dc:creator>dek</dc:creator>
		<pubDate>Wed, 24 Oct 2007 15:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://motionographer.com/2007/10/23/lexus-pop-up/#comment-30948</guid>
		<description>@Simon Robson: I guess it&#039;s just a way to ensure continuity with the previous works while doing something somewhat different.</description>
		<content:encoded><![CDATA[<p>@Simon Robson: I guess it&#8217;s just a way to ensure continuity with the previous works while doing something somewhat different.</p>
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		<title>By: ochyming</title>
		<link>http://motionographer.com/2007/10/23/lexus-pop-up/comment-page-1/#comment-30947</link>
		<dc:creator>ochyming</dc:creator>
		<pubDate>Wed, 24 Oct 2007 11:57:06 +0000</pubDate>
		<guid isPermaLink="false">http://motionographer.com/2007/10/23/lexus-pop-up/#comment-30947</guid>
		<description>Actually boring.
This is a opinion of a non â€œexpertâ€œ, tho.</description>
		<content:encoded><![CDATA[<p>Actually boring.<br />
This is a opinion of a non â€œexpertâ€œ, tho.</p>
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		<title>By: Simon Robson</title>
		<link>http://motionographer.com/2007/10/23/lexus-pop-up/comment-page-1/#comment-30946</link>
		<dc:creator>Simon Robson</dc:creator>
		<pubDate>Wed, 24 Oct 2007 05:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://motionographer.com/2007/10/23/lexus-pop-up/#comment-30946</guid>
		<description>Congratulations to all involved on pulling off a difficult realisation. However I don&#039;t feel engaged by this commercial. Why the pop-up execution? How does the concept tie in with the car, the features or the promotion? I can&#039;t see a link here. Perhaps I&#039;m missing something...Is this a case of an execution for the sake of it? We&#039;ve got the budget so lets doing something big? It has certainly left me a little cold...</description>
		<content:encoded><![CDATA[<p>Congratulations to all involved on pulling off a difficult realisation. However I don&#8217;t feel engaged by this commercial. Why the pop-up execution? How does the concept tie in with the car, the features or the promotion? I can&#8217;t see a link here. Perhaps I&#8217;m missing something&#8230;Is this a case of an execution for the sake of it? We&#8217;ve got the budget so lets doing something big? It has certainly left me a little cold&#8230;</p>
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		<title>By: zeniamai</title>
		<link>http://motionographer.com/2007/10/23/lexus-pop-up/comment-page-1/#comment-30945</link>
		<dc:creator>zeniamai</dc:creator>
		<pubDate>Wed, 24 Oct 2007 04:54:27 +0000</pubDate>
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		<description>I love it.. I love the storytelling concept of a huge pop-up book.. :) very creative.</description>
		<content:encoded><![CDATA[<p>I love it.. I love the storytelling concept of a huge pop-up book.. <img src='http://motionographer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  very creative.</p>
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