PandaPanther for (you guessed it) Zune Arts
72andSunny (okay okay, and Microsoft) have become the official patron saints of motion graphics and animation for 2007, thanks in large part to the Zune Arts campaign, which continues to fund fantastic short films like PandaPantha’s new “Masks.”
“Masks” perfectly blends cuteness, pscyhedelia and narrative, a heady concoction that manages to communicate the campaign’s theme of sharing without feeling forced. Directors Jonathan Garin and Naomi Nishimura had me grinning a boyish little grin for pretty much the entire length of the spot.
(The music for “Masks,” by the way, is “Young Dead Men” by The Black Angels.)
If you take a spin through the recently revamped Zune Arts site, you’ve got to admit that 72andSunny has done a bang-up job picking diverse studios with fresh takes on the campaign. Their curatorial powers alone deserve praise.
Check out PandaPanther’s site for some more great work. They’re a young studio, but they’ve got a fun portfolio full of distinctive work.
UPDATE: Full credits available here.
Tuesday, November 13th 2007 at 8:59 pm |
This is dope, great job.
I like this band too…
Tuesday, November 13th 2007 at 9:10 pm |
haha!! yesss
great idea + lovely execution = smile on my face
Tuesday, November 13th 2007 at 9:31 pm |
really really good, too bad about the music.
loving it
Tuesday, November 13th 2007 at 9:33 pm |
Absolutely f@#cking brilliant. So strong off of every angle; design, concept, narrative, animation, render. PP are certainly turning into a force to be reckoned with.
Tuesday, November 13th 2007 at 10:42 pm |
I can imagine the budget for this one was only like 100k or 200k while the one for oranvagina was 1mio or something and i like this one here much better.
Anyhow, big props to 72andsunny for exploiting cool studios for a shitty product. At least we have our fun.
Tuesday, November 13th 2007 at 11:35 pm |
yeah that put a smile on my face (the psychedelic scenes!).
p.s. the 2.0 zune has been getting better reviews than first one… maybe the hate is a little overblown?
Wednesday, November 14th 2007 at 2:21 am |
@ Marc B.
you gotta tell me where you work while youre in college, the lattes must be amazing!
Wednesday, November 14th 2007 at 9:24 am |
This is an awesome spot. Congrats to PP! Nice job.
Wednesday, November 14th 2007 at 9:57 am |
Really nice! Big up PP! Amazing that you could use your psychedelic styles in an ad!
@simon: nice idea with the highlighting in the comments via mailto:
Wednesday, November 14th 2007 at 11:17 am |
Wow. Great technique and amazing work over all. As much as I hate the Zune as a product, I love the marketing. It has made me question a Zune purchase a few times already.
Wednesday, November 14th 2007 at 11:31 am |
super awesome, give yourselves a big pat on the back PP
Wednesday, November 14th 2007 at 12:00 pm |
kick ass spot. well done.
BUT. didn’t anyone find the similarity to mark osborne’s MORE short?
http://www.gethappy.com/watchmore.html
the part where he puts his goggles on and he sees the world with another perspective.. well, i’m sorry, i’m just being picky here. maybe it was just unconscious inspiration, that happens to me a lot as well.
but apart from that, again, great job guys!
Wednesday, November 14th 2007 at 1:07 pm |
There’s a reference to almost EVERYTHING in this thing… Even Monty Python’s Holy Grail…
I droppin’ a tab and watching it again…
Wednesday, November 14th 2007 at 3:09 pm |
SICK
Wednesday, November 14th 2007 at 3:43 pm |
Thas some good sh!t right there!
Great work PandaPanther!
Anyone got a list of credits for the crew on this?
Wednesday, November 14th 2007 at 4:03 pm |
excellent made my day thanks!
Thursday, November 15th 2007 at 4:27 pm |
The spot is awesome, a lot of good stuff at zune arts.
And the new Zune is actually pretty good, the menu is great, doesnt lag at all like the new ipod and its available at a competitive price.
Thursday, November 15th 2007 at 8:08 pm |
The comments on this site are really amusing.
Hell, this is the best spot done in last last 60 years!!!! BRILLIANT!!!!!!!!!!!!!!!! ASTONISHINGLY RAD!!!!!!!!!!
Who calls for Nobel Prize?!!! I DO!!!! BREATHTAKING DESIGN!!!!
Friday, November 16th 2007 at 2:28 am |
you heard the man guys, time to switch modes again, miserable bored seen-it-all graphic designers are back in fashion. yeah. you like stuff? i remember liking stuff. BACK IN 2006
Friday, November 16th 2007 at 11:43 am |
Tha Don, Babby - you guys jealous at all?
Friday, November 16th 2007 at 6:33 pm |
Tight on so many levels. GREAT JOB!!!!
Sunday, November 18th 2007 at 10:01 am |
that was sarcasm, i was speaking in defense of the spot, TofuFactory
Tuesday, November 20th 2007 at 12:17 pm |
what song was this anyway
Tuesday, November 20th 2007 at 1:09 pm |
whatever, I’m with the don.
I thought that piece had ‘forced’ written all over it.
too easy. The visuals, great. I’m just so sick of little boy fighting videos and matrix revamps. I mean, come on, lets take it to the limit if you’ve got the hardware and brainware to make something look that good.
Sunday, November 25th 2007 at 1:46 am |
I like the concept man. It all looks cool to me. Good 3d people on the Panda Panther team too.