Archive for November, 2007
This, I believe, marks the first time I’ve ever actually paid attention to an entire flight safety demonstration. Virgin America’s agency Anomaly is responsible for the spot, though I’m not sure if they did all the animation themselves.
UPDATE Just got word that the animation was done by Wildbrain in San Francisco.
The new “Where Amazing Happens” campaign for the NBA isn’t what you think of when you see Buck in the animating credits. But they definitely deserve props for working hand-in-hand with Goodby, Silverstein and Partners to create a series of understated, mature, clever spots that stand out because they refuse to employ all the played out “urban” clichÃ©s that dominate most basketball-related spots.
I especially love how the players’ body parts are used as punctuation or as stand-ins for copy. The whole campaign is kind of an inside joke, a nod to true fans without being condescending or inaccessible to others.
I know a lot of you won’t “get” thisâ€”my excitement for this campaign certainly reveals my bias went it comes to the role of writing in advertisingâ€”but I urge everyone to check it out with an open mind.