Comments on: Psyop: Adidas “Together”

By: notyrmamasan

notyrmamasan — Wed, 16 Jan 2008 16:36:13 +0000

sorry madam!

By: notyrmamasan

notyrmamasan — Wed, 16 Jan 2008 15:17:17 +0000

you might be an artist, but obviously one seriously lacking knowledge on how the whole production process works. these artists you often refer to usually have very little to say in the whole creative scheme of a project, and for them to turn out 4 spots of this caliber in 6 months is a pretty amazing feat on its own.
You sir, if you can’t stand the heat you so freely dish out, then perhaps you should think about staying out of the kitchen.

By: RaptorRed

RaptorRed — Wed, 16 Jan 2008 08:27:39 +0000

I was talking about quality and not quantity. 4 spots that were built by a large, design based company with a pretty nice resume of reels under its belt could have done this much better.

‘Together’ as its moniker implies is an amalgamation of the 4 spots. The still pics that are meant to be I guess design posters of the spots on the web are much prettier. Looking at those I wonder at how the strength of the work did not translate into the spot(s).

We’re artists. We should be pretty damn critical, which is why you sir, are entitled to your opinion without having to insult other members of the forum.

By: notyrmamasan

notyrmamasan — Tue, 15 Jan 2008 15:29:58 +0000

RaptorRed, to put it term you might understand: ” I can’t believe one so ignorant would so blatantly brandish their stupidity in such a fashion for the whole world to see!” There were 4 spots and different cut down versions of each one of the 4 spots and all these were half a year in the making.
I feel stronger thought behind your wording would make yr comments more impactful. I wouldn’t have expected much more from the likes of you

By: borakin

borakin — Tue, 15 Jan 2008 13:43:06 +0000

i think idea is soooo very similiar to this commercial: http://www.youtube.com/watch?v=KVuXnKF-Bb0

By: RaptorRed

RaptorRed — Tue, 15 Jan 2008 09:29:29 +0000

This spot is bland. I can’t believe this spot was in the making for over half a year. There is a notable lack in swooping camera moves, which is a disappointment especially with such grandiose music being played. The hush then cheer could’ve been much more impactful if the imagery were more dramatic. Sure it’s surreal …. the diver flowing into the crowd …. but your eye breaks from it with the almost disjointed shot of the crowd cheering without the diver.

I think stronger design would have made it more visually impactful. I feel like almost TOO much emphasis is on the hero character bc of how great a color difference there is between the two of them.

The cut at the end too in the live action sequence was a bit jarring.

I would’ve expected much more from a company like Psyop. Especially when they spent over half a year making it.

By: xpez2000

xpez2000 — Thu, 10 Jan 2008 19:18:33 +0000

I wonder why they decided to dissolve to live action at the end…it takes us out of the hand drawn fantasy world which I enjoyed every much. Especially because the story has nothing to do with reality vs fantasy…feels stuck on like an arbitrary agency decision…

By: Alessandro

Alessandro — Thu, 10 Jan 2008 07:16:06 +0000

No disrespect to the spot… I’m digging it. But I don’t understand the following comment in the Q&A’s: “We wanted to avoid the dizzying look of simply a pencil filtered video effect, as in a A-Ha video of the 80s.” No filters were used in the A-Ha video. It was all done by rotoscoped traditionally… by hand.

By: kmfix

kmfix — Wed, 09 Jan 2008 12:59:36 +0000

stunning.. well executed.. R&D on this must have been a lot of fun. Lots of open doors to continue the concept through as well for future ads… Very nice…

By: zeniamai

zeniamai — Wed, 09 Jan 2008 03:25:23 +0000

very fancy indeed…