after watching this twice i am still wondering who did this? could it be lobo? wow.

tits: birds that fly out as the camera swoops by for no apparent reason is the in thing, been for a while, look at Superfad’s target thing, and stardust’s gold/green presidentti thing. dare you look at where this particular species of bird made one of its first debuts… psyop’s bombay. its as if its this one bird thats made a career move to mograph. your lucky he is not carrying a camera or leaving a trail of wispy, magic butterflies with golden dust sprinkling and twinkling in the light for good measure, although this one did get the vector trailing/leading ribbon.
dont hate, appreciate.

And what message is that?

Based on this current promo I don’t see any message or idea, besides the usual cliched images of customers enjoying products, and wait for it….a hawk riding on a sound wave. Thats so brilliant!

It would be really nice to know a “insider” view of the project – someone from Lobo could comment on creative freedom, execution idea, and stuff like that. As commented, despite of looking good it still looks too average for Lobo standards. Remember the old DuPont project? That’s the Lobo we all know.

The eagle animation is stiff and lifeless. Further more I’m pretty tired of seeing solid 3d animals that glow or something in these things. Stardust and Psyop did it much better and they were prettier and felt like glittery pretty creatures. This is just dead. Like a zombie. Again another element of tried and true cool.

Unoriginal and technically underachieving.

It’s nice – and none of this looks particularly easy – but if you were to raid the 3D asset archives of any of the top three mograph houses, I’d bet you could conjure up similar. It looks like the kind of client-pleasing pitch that I’d submit if I was asked to work for Microsoft with relative creative freedom.

The design and animation looks unusually cheap to lobos standards. The 3d and animation looks like off the shelf models with ambient occlusion and the timing and pacing itself is random and chaotic. It’s mostly just generic looking 3d models moving through space. And it’s mising anything that could be called innovative or carefully crafted. More like a student piece from many years ago.
Could it be that there wasn’t enough money so they let their juniors run on this one?

Good luck to lobo though.