The Mill: Puma “Until Then” (or “Speed Legs”)
“Until Then,” a futuristic spot for Puma with vfx from The Mill, features some stunning choreography—both in terms of the mo-cap and the digital choreography necessary to pull off such lightning quick ball play.
The making-of featurette (below, posted on YouTube) makes it seem like Puma did all the vfx work themselves, maybe in their spare time after designing and manufacturing shoes. It’s pretty cool to see the various aspects of the process, though: face scanning, mo-cap, skinning the characters, compositing—the works.
Even though the spot takes place in 2178, the faces of the players are from famous current-day footballers like Buffon, Anelka, Crouch and Eto. I have no idea who these people are, but I think it’s cool that they look so young 170 years from now. Must be all the nanotechnology.
A funny tangent to this spot is a post entitled “When Does Going Cyborg Make Sense?” from the incredibly entertaining blog Delicious Ghost.
Client: PUMA
Title: Until Then
Agency: Robert/Boisen & Like-minded
Director: Nicolai Fuglsig
Production: Nobody
Creative Director: Michael Robert
Art Director: Jannik Davidsen
Copywriter: Peter Metcalfe
SFX / Animation: The Mill
Sound design: Wave London
Big thanks to Harm van Zon over at Onesize for finding this spot and tracking down details!
Friday, January 25th 2008 at 3:21 am |
Apparently this is nearly a year old.
Director: Nicolai Fuglsig
Agency: Robert/Boisen & Like-minded
Post- ?
The Mill probably would have done a write up.
Dude in the video sounds Dutch.
Start there….
Friday, January 25th 2008 at 4:43 am |
Is it really a year old? Wow. I haven’t been able to find anything to suggest that, but maybe it’s just taken this long to hit the internet.
And you’re right, The Mill usually does write-ups, but lately they’ve been very selective about which projects they write up. (Kind of annoying, actually.
)
Friday, January 25th 2008 at 5:39 am |
He’s accutiualy Danish (but it sound similar to Dutch) and the track played in the YT video is from Trentemoeller http://www.myspace.com/trentemoeller
Friday, January 25th 2008 at 7:55 am |
No, it is not a year old. It aired for the first time 1.5 week ago. However the production from brief to finished film has taken 6 months.
Client: PUMA
Title: Until Then
Agency: Robert/Boisen & Like-minded
Director: Nicolai Fuglsig
Production: Nobody
Creative Director: Michael Robert
Art Director: Jannik Davidsen
Copywriter: Peter Metcalfe
SFX / Animation: The Mill
Sound design: Wave London
Friday, January 25th 2008 at 9:58 am |
Cool. Thanks for the added info.
Tuesday, January 29th 2008 at 11:53 am |
and in 2278 it will be g.i.t.s completely
http://video.google.com/videoplay?docid=-4434761077628614039
Wednesday, January 30th 2008 at 2:00 pm |
wooowwww… extraordinary. i think it’s a great concept for puma’s brand image to suggest that they will be the creators of the sport-tech that fills super-stadiums in the super-cities of the future…
personally, i’d say dope-ass nanotech enhancement like this is coming a lot sooner than 2178 tho.
Wednesday, February 13th 2008 at 10:31 am |
The Mill’s own post:
http://www.the-mill.com/index.php?A=722