Comments on: Psyop/Stink: Adidas “Zheng Zhi”

By: KGB

KGB — Wed, 06 Feb 2008 04:59:54 +0000

I like this spot as well, but I found the other, where the crowd “supports” the players to have a better message.

Although being loosing and still having the balls not only say play again, but also claiming you will win, is a good message as well.

I see what is said in terms of China and human rights, but from what I remember(I was young) living in the former USSR, this ad does not contain as much nationalism/oppression as one might expect from a communist nation.

By: Simon Robson

Simon Robson — Wed, 06 Feb 2008 03:12:13 +0000

they have the right to buy Adidas, what else could they possibly want? :)

By: Marc B.

Marc B. — Tue, 05 Feb 2008 22:37:17 +0000

“little QT”? Are you serious? I think it’s full size.

I like this one. It’s better than the first one IMHO.

But i disagree with Justins blurb “solidarity and non-threatening nationalistic pride”. It is a mere facade for the games. China and human rights?

By: a

Tue, 05 Feb 2008 22:34:45 +0000

its cute how they think they’ll win.. :)

By: sidewalksurfing

sidewalksurfing — Tue, 05 Feb 2008 21:52:19 +0000

what an odd commercial, about 75% of it is about how this dude ate shit during some big game. I’m guessing that’s a cultural thing and these are airing in china? i mean, you just wouldn’t see a US spot dwell on failure for so long – not that i think it’s a bad thing – it just struck me as different than what we normally see here in “EVERYTHING IS PURRRRFECT” usa. maybe it’s just me.

did i mention that the spot is freakin gorgeous? too bad these little QT’s don’t do the illustrative treatment justice…. bravo psyop

By: freq

freq — Tue, 05 Feb 2008 21:28:08 +0000

purdy amazin-