http://motionographer.com/2008/02/20/motion-theory-for-nike-sumo-and-oneball/?utm_source=rss&utm_medium=rss&utm_campaign=rss Motionographer shares the best in moving media, from student work to feature films. Fri, 10 Feb 2012 21:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://motionographer.com/2008/02/20/motion-theory-for-nike-sumo-and-oneball/comment-page-1/#comment-32302 sc Fri, 22 Feb 2008 05:53:28 +0000 http://motionographer.com/2008/02/20/motion-theory-for-nike-sumo-and-oneball/#comment-32302 honestly, i used to be a golfer, and the concept and execution here are pure. as a golfer looking for an edge that wouldn't require 40 hours a week of practice, i always desired the equipment that set itself apart from the pack through innovation. both of these spots illustrate that concept of surefire innovation derived edge beautifully. the music is spot on, it enhances the seriousness of the concept. i mean shit if you're a pro golfer, this nike equipment could be the difference between you eating a real dinner or ramen noodles...at least thats what these spots have convinced me to believe... bravo honestly, i used to be a golfer, and the concept and execution here are pure. as a golfer looking for an edge that wouldn’t require 40 hours a week of practice, i always desired the equipment that set itself apart from the pack through innovation. both of these spots illustrate that concept of surefire innovation derived edge beautifully. the music is spot on, it enhances the seriousness of the concept. i mean shit if you’re a pro golfer, this nike equipment could be the difference between you eating a real dinner or ramen noodles…at least thats what these spots have convinced me to believe… bravo

]]> http://motionographer.com/2008/02/20/motion-theory-for-nike-sumo-and-oneball/comment-page-1/#comment-32293 satellitegml Thu, 21 Feb 2008 05:14:53 +0000 http://motionographer.com/2008/02/20/motion-theory-for-nike-sumo-and-oneball/#comment-32293 very well done. i agree, the music is crucial in both spots, it would be interesting to see if the songs are specific to each spot very well done. i agree, the music is crucial in both spots, it would be interesting to see if the songs are specific to each spot

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