Comments on: Joseph Kosinski for Chevy

By: KGB

KGB — Wed, 27 Feb 2008 19:13:23 +0000

Great spot.

By: nynex

nynex — Tue, 26 Feb 2008 03:40:45 +0000

The hot chick is my friend.. ;)

By: xpez2000

xpez2000 — Tue, 26 Feb 2008 02:57:57 +0000

Did this family get abducted on their way to Disney Land and were they forced to live in a car factory ?

By: Douglas

Douglas — Tue, 26 Feb 2008 00:33:01 +0000

^Oren Lavie: “Her Morning Elegance”

By: butlertotheb

butlertotheb — Mon, 25 Feb 2008 17:33:27 +0000

what is the name of the song they play in this??

By: kmfix

kmfix — Mon, 25 Feb 2008 11:36:18 +0000

I like it.. assembly line children… and that chick turns out to be HOT!

By: david

david — Mon, 25 Feb 2008 06:37:52 +0000

wow he completely nails chevy’s target demo with that. well done all involved.

By: sc

sc — Mon, 25 Feb 2008 01:29:21 +0000

this is the epitome of high end VFX execution. coming from Kosinski and Fincher, i’d expect no less. I wonder what their modalities for working together included…Fincher was the “creative director” and Kosinski was simply the “director”. Bottom line, they took Campbell-Ewald’s concept to the futuristic higher ground that justin is referring to.

I wonder how much conceptual articulation leeway they were granted from the agency…given their status, i bet they were allowed to mold their magic directorial touch to this piece, and it is evident in how pleasingly cinematic this spot is. I didn’t even notice the flawless cg or the humanly-intelligent robot arm on the first view, i just felt the pure concept.

By: molo

molo — Mon, 25 Feb 2008 00:53:36 +0000

is it just me or does that still look like that woman is shooting some sort of a high tech lazer at the kid?

By: two.oh

two.oh — Sun, 24 Feb 2008 22:17:52 +0000

This is a Chevy commercial. So, I’m guessing that the creative brief was about conveying something American. I think this does a really good job in portraying an American family raising their kid and eventually putting their trust in a Chevy car.

If the intention from the client was marketed towards parents buying their kids a Chevy car as a graduation gift (remember that seniors are graduating soon in America), I think it does an excellent job.

Do you know the director? Do you know what his creative process is?

If you’re obsessed with focusing on something superficial, you’re only going to believe that it’s about the superficial.

Did you read their tagline? “The American R(E)volution”. I think this certainly conveys it pretty well. That’s my “2 dimes”.