Comments on: Hatch Studios for Ford http://motionographer.com/2008/03/10/hatch-studios-for-ford/ Motionographer shares the best in design and moving media, from student work to feature films. Wed, 10 Mar 2010 04:02:59 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: lisalee http://motionographer.com/2008/03/10/hatch-studios-for-ford/comment-page-1/#comment-32605 lisalee Tue, 18 Mar 2008 20:20:20 +0000 http://motionographer.com/2008/03/10/hatch-studios-for-ford/#comment-32605 I think this commercial is excellent. Are we not all inspired by another artist. The car is brilliantly lit and rendered. The design is incredible. It is a fun spot for Canada. Great work. I think this commercial is excellent. Are we not all inspired by another artist. The car is brilliantly lit and rendered. The design is incredible. It is a fun spot for Canada. Great work.

]]> By: griff http://motionographer.com/2008/03/10/hatch-studios-for-ford/comment-page-1/#comment-32520 griff Fri, 14 Mar 2008 12:33:43 +0000 http://motionographer.com/2008/03/10/hatch-studios-for-ford/#comment-32520 I thought that was awful - ironically the one thing missing from it is FOCUS. the car felt utterly out of place and looked like an afterthought cut out and stuck on a page of vaguely 'now'designs. There was no feeling of the pace or kinetics youd associate with the tagline its trying to push ... and the graphic styling bore no relation to anything and felt half hearted and heavy handidly done. The whole 'ripped/inspired by' debate seems less of a concern to me than whether it actually works as a piece or ad - too much time is spent on these pages praising styling and rendering techniques and camera pyrotechnics whilst the finished pieces are blatantly soggy and aimless. I thought that was awful – ironically the one thing missing from it is FOCUS.
the car felt utterly out of place and looked like an afterthought cut out and stuck on a page of vaguely ‘now’designs.
There was no feeling of the pace or kinetics youd associate with the tagline its trying to push … and the graphic styling bore no relation to anything and felt half hearted and heavy handidly done.

The whole ‘ripped/inspired by’ debate seems less of a concern to me than whether it actually works as a piece or ad – too much time is spent on these pages praising styling and rendering techniques and camera pyrotechnics whilst the finished pieces are blatantly soggy and aimless.

]]> By: dabomberman http://motionographer.com/2008/03/10/hatch-studios-for-ford/comment-page-1/#comment-32491 dabomberman Wed, 12 Mar 2008 03:36:27 +0000 http://motionographer.com/2008/03/10/hatch-studios-for-ford/#comment-32491 Mate: taken from the page you referenced "The artist's little leitmotif, DOB is a Mickey Mouse-like, cartoonish and clueless creation..." I think the commercial was 'inspired' by Takashi, not ripped off. The design is Takashi-like would be a better way to say it. Takashi is incredible and whether the commercial was inspired by him or some other artist or if it was original, it's still a nice piece of work. Mate: taken from the page you referenced “The artist’s little leitmotif, DOB is a Mickey Mouse-like, cartoonish and clueless creation…” I think the commercial was ‘inspired’ by Takashi, not ripped off. The design is Takashi-like would be a better way to say it. Takashi is incredible and whether the commercial was inspired by him or some other artist or if it was original, it’s still a nice piece of work.

]]> By: John http://motionographer.com/2008/03/10/hatch-studios-for-ford/comment-page-1/#comment-32490 John Tue, 11 Mar 2008 17:28:40 +0000 http://motionographer.com/2008/03/10/hatch-studios-for-ford/#comment-32490 Or every page from Graphics Alive, but I think that's just the aesthetic of the genre. Or every page from Graphics Alive, but I think that’s just the aesthetic of the genre.

]]> By: mate http://motionographer.com/2008/03/10/hatch-studios-for-ford/comment-page-1/#comment-32487 mate Tue, 11 Mar 2008 14:24:56 +0000 http://motionographer.com/2008/03/10/hatch-studios-for-ford/#comment-32487 They say 'inspired by japanese design' on their site - they could've also written 'ripped off <a href="http://www.assemblylanguage.com/reviews/MurakamiMoT.html" rel="nofollow">Takashi Murakami</a>' They say ‘inspired by japanese design’ on their site – they could’ve also written ‘ripped off Takashi Murakami‘

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