[flv:http://motionographermedia.com/themill/mill-new-balance.flv 468 351] QuickTime version (640×480)
I sat on this moody New Balance spot for a while. The visuals are stunning. With set designs that reference early German Expressionist films and a palette suffused with warm tones, the protagonist’s tortured passion for running is beautifully realized.
But the voiceover almost kills the whole spotâ€”hence my hesitation in posting it. I thought at first I was in for an ironic “Real Men of Genius” gag, but as the script progressed, I just scratched my head in confusion. I have a suggestion. Mute the soundtrack and queue up some Philip Glass or Brian Eno instead.
As always, The Mill handled the post-production flawlessly. Never slamming unnecessary effects down our throats, they opted instead for understated surreality.