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The Mill for New Balance Posted by Justin Cone [flv:http://motionographermedia.com/themill/mill-new-balance.flv 468 351] QuickTime version (640×480) I sat on this moody New Balance spot for a while. The visuals are stunning. With set designs that reference early German Expressionist films and a palette suffused with warm tones, the protagonist’s tortured passion for running is beautifully realized. But the voiceover almost kills the whole spotâ€”hence my hesitation in posting it. I thought at first I was in for an ironic “Real Men of Genius” gag, but as the script progressed, I just scratched my head in confusion. I have a suggestion. Mute the soundtrack and queue up some Philip Glass or Brian Eno instead. As always, The Mill handled the post-production flawlessly. Never slamming unnecessary effects down our throats, they opted instead for understated surreality. More info on The Mill’s project page \| Full credits Thanks to Matt Lambert and Alex Capehart for the nudges! Posted on 31 March 2008 \| VN:F [1.7.5_995] Rating: 0.0/5 (0 votes cast) One response to “The Mill for New Balance” Comment by andydevries: Tuesday, April 1st 2008 at 4:25 pm \| New Balance just lost SOO many cool points. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.