Comments on: More Fallon, More Sony

By: anonymouse

anonymouse — Tue, 15 Apr 2008 09:25:00 +0000

i could only think about how many of those cameras, mobiles phones and camcorders people were holding into the foam were ruined in the process.

By: MilkmanD

MilkmanD — Mon, 14 Apr 2008 21:47:13 +0000

Reminds me of Sept. 11th footage.

By: the_ocho

the_ocho — Mon, 14 Apr 2008 18:53:53 +0000

I thought this spot was one of the better ones, simply because there is more attention brought to the participants/people in the event. The others focused more on the colors themselves. Its a nicely shot in a semi documentary style manner to a totally staged event/spectacle.

I agree that being there in person would be better, and that is where a lot of advertising may be headed, staging participatory events and spectacles, like the Happenings of the 60′s (building walls out of ice blocks) or more recently flash mobs (massive pillow fights etc). But of course it wont be subversive in any form.

By: igor

igor — Mon, 14 Apr 2008 18:48:46 +0000

i can’t believe this is the final spot…
the production phase seems to be really huge to stop with this result…

By: Joe Clay

Joe Clay — Mon, 14 Apr 2008 17:27:45 +0000

I agree with your final statement, Justin. I feel great regret that I wasn’t in Miami, especially since I could be there in 6-7 hours.

The only time I felt the “wonderment” was when they shot down the street and it looked like the people were standing in clouds. And then I felt even more regret.

By: monovich

monovich — Mon, 14 Apr 2008 16:01:19 +0000

I see your point but don’t entirely agree. While none of the sequels will ever be as cool as the original, I’ve enjoyed watching them all and it hasn’t cost me anything except my time to to so. What do I have to complain about?

This foam one is at least better than the paint one, and has some moments that seem pretty surreal and amazing. A tidal wave of foam? Makes me imagine being a kid for about fifteen seconds. Worth my time.