Crush: R.E.M. “Hollow Man”
Watching the work of Toronto-based Crush is refreshing. They exercise a decidedly straightforward approach to motion graphics: no 3D (not even 2.5D), no crazy camera moves, no “one long shot” transitions. Just solid motion with an emphasis on concept and context-sensitive typography. That was true for their series of Gum Thief animations, and it’s true for their newest work, a music video for R.E.M.’s “Hollow Man.”
Crush seems to be channeling the aesthetics of the mid-90s in this one. Pixelated imagery, intentionally glitched-out transitions and window-based UI metaphors abound. (I suppose that’s appropriate for a band that I didn’t realize survived the last decade of the 20th century.) It all feels very earnest and sincere, like a heartbroken missive bashed out on an Amiga 500.
Credits
Posted on 23 April 2008 by justin
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on Wednesday, April 23rd, 2008 at 1:53 pm.
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