Comments on: Digital Domain for Mazda

By: the_ocho

the_ocho — Mon, 12 May 2008 21:57:18 +0000

You guys are not seeing or commenting on the full process here. This was a live action commercial with a lot of CG. Why should Psyop or DD been involved with the actors and how they look and how they perform? Thats the directors job which in this case was Carl Rinsch of RSA. The agency must have had a very rough storyboard along with a script that they showed to the client. The director than made his pitch, probably in written form and the CG component was than pitched by effects companies. There isn’t a sole author to this spot, and there are hardly ever in advertising. If you want to make singular visionary work, make a film or at least a short film.

By: zeniamai

zeniamai — Mon, 12 May 2008 04:06:09 +0000

The concept isn’t all that bad yet it isn’t all the good as well. The CGI car looks bad and if I were a car buyer I wouldn’t be that close into buying this car… The car should look great in this since in the first place they are trying to sell a car.

By: david

david — Sun, 11 May 2008 04:16:48 +0000

logline: futuristic albinos metaphorically attempt to ejaculate on a car. I want to buy a flamethrower from the nazi acolyte-flamethrower-storm troopers, and a car I guess.

Some nice realflow work, except with the first girl on the right, in the third shot?

By: Jean_Pierre

Jean_Pierre — Sun, 11 May 2008 01:00:20 +0000

well, conceptually I’d say it’s pretty weak. and aside from the music, they did a pretty poor job of channeling the the concepts of “brazil”.

By: Ramin

Ramin — Sat, 10 May 2008 14:51:59 +0000

Reminds me of this:
http://www.tellyads.com/show_movie.php?filename=TA1815&advertiser=Gaviscon/

By: Marc B.

Marc B. — Sat, 10 May 2008 13:49:53 +0000

But Simon, my comment had nothing to do with coverage on this blog. Read it again please. I wrote about what if and how the comments would look like.

By: givemeyourlunch

givemeyourlunch — Sat, 10 May 2008 08:34:44 +0000

I don’t mind most of the spot, though there are certainly some design choices I wouldn’t agree with. What I really hate is the crappy 90s typography at the end. Oh well, it’s a car commercial. 5 minutes from now = WHO CARES. (apologies to everyone in the industry, including myself.)

By: Simon Robson

Simon Robson — Sat, 10 May 2008 06:06:51 +0000

@ Marc B
Of course there’s a connection…
You’re implying that m’ographer is a nepotistic blog. You loosely try and disguise this by turning your accusation into a “What if”. Well in answer to your question, the comments would be the same. Our industry is one of the most meritocratic I know of. If you’re great you get work and coverage. If you’re not, you don’t. I mostly find that people call it as they see it based on the work. Of course a few don’t, and have their own personal agendas. But no one really takes them that seriously…do they?

By: Marc B.

Marc B. — Fri, 09 May 2008 15:17:02 +0000

jsaunders, i see no connection between your comment and my comment above.

Take it easy bro

By: jsaunders

jsaunders — Fri, 09 May 2008 14:57:14 +0000

Hey Marc, maybe you should start up your own blog and then your work would possibly see the light of day