Molho for MaxHaus
This new project for modular living firm MaxHaus from Brazilian studio Molho brims with vivid colors, ethereal imagery and fluid animation. If the combination seems familiar, it might be because Molho’s founder and creative director, ex-Lobo designer Marcelo Garcia, has been featured here before.
Agency W/Brasil gave Molho an open-ended brief for this two-minute project, and in turn, Molho pushed the envelope quite a bit. The piece is ostensibly centered on the concepts of “habitat, diversity, living, and taste,” but it goes beyond that into an abstract land of tangential connections and dream sequences. It’s an artistic, unexpected approach to what could have been a predictable discourse on architecture and design in another studio’s hands.
Molho is repped in the US by Pitch White and in Europe by El Niño.



































Monday, May 12th 2008 at 3:57 pm |
Sick! Looks like the breef was pretty open-ended indeed!
Congrats Molho! Nice name btw.
Monday, May 12th 2008 at 5:59 pm |
that is some great work! I really enjoyed watching that.
Wednesday, May 14th 2008 at 11:18 pm |
wow is all i can say.
keep your eye on this studio…
what else have they done?
Thursday, May 22nd 2008 at 7:03 am |
check out the new job Marcelo did for Blaak at
http://www.dazeddigital.com/incoming/more-from-blaak-a-w-08/