You know this is a MOGRAPH forum when all of the comments and criticism are about the technique and style and nothing about storytelling and emotion.

pshhh. digital artists…lol

In terms of the sport, there are other reasons to dismiss spots not actually portraying the action/rules (esp. if you play them). I would never have picked up tennis like this. Actually, it looks like they’re depicting racquetball more than tennis – though, this would make sense since nobody would have time to react to a 238mph serve. Additionally, the serve – called a ‘Jamaican Jump serve’ – rarely works; no control/accuracy. Again, I suppose that’s why the artist favors playing against a wall instead of another CG human.

To draw the desired response from your audience in this aesthetic, I would think applying real world scenarios to the futuristic style would be more successful – not completely abandoning what you’re audience knows. Looking back, I suppose that’s why some artists’ depictions of futurism are more memorable than others, because they adhere to their era’s ‘rules’.

Again, technically sound, but all in all, this does kind of date the brand.

The concept is weak without support to me, as I don’t understand why tennis become “single-play” and not to “compete” with others in the future, I think of people who play Nintendo Wii.

I feel the tennis player is kind of furious man for fight, or look like more than a Ninja. And why rely on the eye-mask for ball position? Is our sight becomes deteriorate that rely on those “technology” in the future, it is so pity for the future human development.

I would like to talk more, what is the “fun” if tennis is just play by single, and with the help of the “eye-mask”, I think he never miss a ball and he is just keep swinging the racket until he use up all his energy. That is no fun at all because there’s just a perfect play with no mistake.

(At least WHY there’s no rival introduced? No interaction, really boring to me as the concept is weak.)

I think I would like to express, the character didn’t pass the Uncanny Valley (although the animation part feedback is quite convinced from the threads, comment by the others).

I think it is quite stupid for the creator of the animation, Why cover his mouth with the mask, because no emotional and expression, he turns into a ROBOT. With the perfect playing, It is just lack of persuasion for me.

http://www.youtube.com/watch?v=HeW73hv1_ew

p.s: Agreed with both of ya, a “Lacoste Blade Runner” would be so much better, I can even picture it…