Comments on: Parasol Island for Sony Ericsson

By: Pete

Pete — Wed, 09 Jul 2008 10:34:24 +0000

Parasol Island rips …
Buck did very similar work … watch the new Espaun256 reel and have a look at the shoe sequence …

http://www.espaun256.com/web/index.php?/project/reel-2008/

By: Lilian

Lilian — Fri, 20 Jun 2008 05:52:40 +0000

Well said, Paulo. I like this spot. And I think you’re absolutely right about people being overly critical when they have little knowledge of what the industry is really really like. When you do factor in Clients, Products, Target market, Studio, agency, bla bla bla…difficulty factor increases exponentially.

Well done Steve Scott. Well done, Parasol. Delicious work. I find it delightful that the really 80s stuff segues quite smoothly into more contemporary poppy youngstery styles. I think this is a hit with the target audience—late teens to early 20s consumers…and at the end of the day, that really matters too.

By: Pascal

Pascal — Mon, 09 Jun 2008 06:21:26 +0000

I love it. It’s not easy to capture the 80ies style so convincingly and make it look cool in a certain way.

By: notoriginal

notoriginal — Mon, 09 Jun 2008 02:40:16 +0000

I don’t care what’s hip and cool but there is absolutely nothing original about it and it’s not even that well executed. It’s just a wild mix of old styles that don’t even work together, not graphical nor is there a concept or story line.

By: Paulo

Paulo — Sun, 08 Jun 2008 18:01:25 +0000

After reading some of the comments here i think some fellows suddenly became Art Critique experts.

Using as reference other motion works you will find that everything online has copied something.
Its sad to hear so many harsh comments about the production when few posting here have the ability to reproduce the techniques used in this spot.

No matter what you say abut it, it was a great execution, flawless animation work, perfect timing and in my humble opinion, a decent art direction. Could they had picked a different style? Maybe, but theres a difference on seeking the Unique style and reproducing some reference.
I believe theres a lot of frustration between some mographers. Looks like everyone is trying to show that is tired of what they see “ONLINE”. Its Neon, texture, ink, bla bla bla…All the same shit right? But what about stop talking and doing something you consider “new”? What about putting in context the CLIENT, the PRODUCT, the TARGET, the STUDIO…
Im pretty sure 90% of the guys who watched this think Parasol is from LA or NY…

Great work you guys from Parasol. It has been a pleasure to follow your evolution. I think the 80s room in your office had something to do with it.
keep it up.

By: mrpeter

mrpeter — Sat, 07 Jun 2008 13:05:09 +0000

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

By: flagellum

flagellum — Fri, 06 Jun 2008 11:14:27 +0000

yup. i worked on it. you’re absolutely right. i do think they changed it up enough though (including the psychedelic and hip-hop stuff)…

By: nynex

nynex — Fri, 06 Jun 2008 01:54:16 +0000

I thought exactly the same thing

By: ballz

ballz — Fri, 06 Jun 2008 01:33:36 +0000

I wonder what Ladyton is going to think when they hear that and realize whomever wrote that track ripped the melody from “Seventeen”…

By: Fidel

Fidel — Thu, 05 Jun 2008 20:45:55 +0000

Um. I think buck did this like 3 years ago... here