Framestore: Monster “Stork”
I’m on a bit of a posting spree today, but this charming Monster advert conceived by BBDO NY is a wonderful change of pace from our usual postings. It’s a few months old, but it totally slipped by my radar.
Directed by Daniel Kleinman for Rattling Stick with CG from Framestore, “Stork” really feels much more like a short film than a :60 spot. It’s packed with nuance and lush details, but thanks to the pacing and sweeping visuals, it never feels rushed.
The spot’s denouement—the stork encounter—is beautifully realized, thanks in large part to Framestore’s amazing job on the feathered hero. Somehow they managed to pack a human intelligence into his small, dark eyes. As a result, the connection between the protagonist and the bird crackles with potential.
EDIT: The original Vimeo version was replaced with a link to Framestore’s site.
Thanks to Timm Dapper for the tip!
Client: Monster
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Senior Agency Producer: Ed Zazzera,
Anthony Curti
Executive Music Producer: Loren Parkins
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Director of Photography: Ben Davis
Editorial Company: Cut & Run
Editor: Steve Gandolfi
VFX Company: Framestore
VFX Supervisor/Lead Compositor: William Bartlett
CG Supervisor: Dan Seddon
Lead Technical Director: David Mellor
Lead Animator: Michael Mellor
Senior Animator: Dale Newton,
Nicklas Andersson
Telecine: Matt Turner
Music: Human
Sound Design: Stimmung
Sound Designer: Gus Koven
Mix: Sound Lounge
Mixer: Tom Jucarone
Tuesday, June 10th 2008 at 2:59 pm |
I cried.
Tuesday, June 10th 2008 at 4:02 pm |
raindrop tear is genius.
Tuesday, June 10th 2008 at 10:04 pm |
i cried. big sad. broken heart but so warm so love, cure. thank u creat this film
Tuesday, June 10th 2008 at 11:38 pm |
nuts, so good, brilliant. Amazing concept and execution. Well done!
Wednesday, June 11th 2008 at 12:12 am |
What a great concept.
By the way, wouldn’t the bird (aka. parents) actually be considered the protagonist? And although he’s not explicitly evil, wouldn’t the man be the antogonist, since he essentially negates the great lengths the bird (his parents) went to ensuring he survived, was sheltered and cared for, allowing for a promising future?
Then I suppose a lot of us could be considered antogonists, huh…
I suppose if the protagonist is the main character, it depends on where you’re shifting your focus. For example, in reference to this piece, my dad would consider himself the protagonist because he’s egotistical, and I would be the antogonist because I never became a doctor or lawyer like he wanted, and he hates me.
Thanks Monster, for making me feel like shit today.
Wednesday, June 11th 2008 at 10:00 am |
Need a hug? My arms are here my motion graphics friend…
Wednesday, June 11th 2008 at 1:14 am |
The concept is great.. I will be taking a weekend get away and do a bit of soul searching on “Am I reaching my potential?”
Wednesday, June 11th 2008 at 10:56 am |
^oeuf:
I was half kidding – my dad never limited my career choices to doctor or lawyer… he just didn’t want me to be an artist.
Props to the creators for a smooth/rich narrative and technically sound piece. I love this thing.
Saturday, June 14th 2008 at 11:40 pm |
this spot is great. Love seeing spots like these come to life. Good job.
Thursday, June 19th 2008 at 11:43 pm |
Brought tears to my eyes, quite instantly. Where is a larger version we can watch? I couldn’t find the original Vimeo link… Justin? help?