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Nexus give NSPCC a Helping Hand(s) Posted by James Wignall Upgraded from Quickie Carolina Melis of London’s Nexus Production recently directed this lovely animated spot for NSPCC’s campaign against smacking. I found the style of the advert very reminiscent of the PSP game, LocoRoco, after a bit of snooping around, I was surprised to see that she’d actually directed a spot for game. I really love the playfulness of this spot, showing hands should be used to teach and encourage your child, rather than harm. Client: Council of Europe / NSPCC Agency: Saatchi & Saatchi Director: Carolina Melis Source: Feed Nexus give NSPCC a Helping Hand(s)5.051 Posted on 4 July 2008 \| Tags: carolina, hands, helping, melis, Nexus, nspcc VN:F [1.8.4_1055] Rating: 5.0/5 (1 vote cast) Click here to see the comments (6) or add a new comment Click here to hide the comments 6 responses to “Nexus give NSPCC a Helping Hand(s)” Comment by Matt: Friday, July 4th 2008 at 2:25 pm \| I really like this spot. We’ve seen the ‘helping hands’ in various forms before, but this is so light and playful that it completely avoids being guilty (even by association) with the others… in my opinion. Really nice character animation too. UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Comment by james: Friday, July 4th 2008 at 7:45 pm \| simple, great, very cool UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Comment by apy: Saturday, July 5th 2008 at 1:19 pm \| Really nice! The message is so powerful. And yes, it’s so “Loco Roco”, I love this game. UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Comment by zeniamai: Sunday, July 6th 2008 at 9:37 pm \| I like the spot a lot… The playfulness of the spot tells a lot about parenting and how a child’s future is dependent on the hands of both parents. After all they are the future of our world and our beacon of hope. UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Comment by Cafe: Sunday, July 6th 2008 at 9:45 pm \| Her spot is much better than the loco roco spot. I should know, I designed + animated the loco roco trailer on their website. UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Comment by england!: Monday, July 7th 2008 at 11:26 am \| love the spot; nice one carolina. two words, though: NANNY STATE! UN:F [1.8.4_1055] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.