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Animal Logic TVC Reel 2008 Posted by Boca Ceravolo Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel. In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience. See it for yourself. Posted on 28 July 2008 \| Tags: Cream O' The Crop, Nice Soundtrack, vfx http://www.vimeo.com/1209077 tomorrowisclosed first to comment, great. um, well, i like it. http://www.jonsaunders.tv jsaunders great um first comment…off to a great start! http://www.mateuniverse.com mate Hey – where’s the ‘you all suck’ comments?! http://www.vimeo.com/1209077 tomorrowisclosed feel like i’ve, um, arrived at the party a bit too, um, early. http://bocamotion.tv boca Needless to say i loved it. If anybody could tell me the name of the soundtrack (and the band), I’d appreciate it. :-D Cheers Boca StbN Excellent!! The Soundtrack is awesome too. Wich band is?? kristo Astonishing work. I’ve seen there fragments of few of my favourite ads http://www.joconnell.com john o connell More shouts for the track – we need it in our lives! http://www.joconnell.com john o connell Just mailed al and the lovely Jacqui said it was composed especially for them by a local composer – he’s doing their next track too. http://bocamotion.tv boca Thanks, John! Did she Tell you who the composer was? I’d like to check out his work, I really dig the song! :-D http://www.joconnell.com john o connell Not yet – waiting on a reply. http://bocamotion.tv boca Cool, awaiting on your next comment, hopefully with the name of the composer. :-) Thanks! http://www,johanpolhem.com El Gordo I’m just slightly confused as to why their TVC reel is full of movies? Great looking though. Went out to their office recently day for a show and tell on how they did 300 with their technical director and they are intimidating to say the least. Good idea to play all of it backwards since we have all seen most of it played forward anyways. Makes you notice new things. http://www.joconnell.com john o connell Okay these guys did it – http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=201433242 Caroline John – I’m replying on behalf of the lovely Jacqui, the track was composed by Johnny Green from Nylon (here in Sydney). Glad you like it! http://letsbecritical.blogspot.com Daashy Thank you so much for the name of Johny Green and Nylon Studios http://www.joconnell.com john o connell Cheers Caroline! http://bocamotion.tv boca Thanks, John and Caroline!