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Animal Logic TVC Reel 2008

Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel.
In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience.

See it for yourself.

Posted on 28 July 2008 |

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  • http://www.vimeo.com/1209077 tomorrowisclosed

    first to comment, great. um, well, i like it.

  • http://www.jonsaunders.tv jsaunders

    great um first comment…off to a great start!

    • http://www.mateuniverse.com mate

      Hey – where’s the ‘you all suck’ comments?!

  • http://www.vimeo.com/1209077 tomorrowisclosed

    feel like i’ve, um, arrived at the party a bit too, um, early.

  • http://bocamotion.tv boca

    Needless to say i loved it.
    If anybody could tell me the name of the soundtrack (and the band), I’d appreciate it. :-D
    Cheers
    Boca

  • StbN

    Excellent!! The Soundtrack is awesome too. Wich band is??

  • kristo

    Astonishing work. I’ve seen there fragments of few of my favourite ads

  • http://www.joconnell.com john o connell

    More shouts for the track – we need it in our lives!

  • http://www.joconnell.com john o connell

    Just mailed al and the lovely Jacqui said it was composed especially for them by a local composer – he’s doing their next track too.

    • http://bocamotion.tv boca

      Thanks, John!
      Did she Tell you who the composer was? I’d like to check out his work, I really dig the song! :-D

  • http://www.joconnell.com john o connell

    Not yet – waiting on a reply.

    • http://bocamotion.tv boca

      Cool, awaiting on your next comment, hopefully with the name of the composer. :-)
      Thanks!

  • http://www,johanpolhem.com El Gordo

    I’m just slightly confused as to why their TVC reel is full of movies?

    Great looking though.
    Went out to their office recently day for a show and tell on how they did 300 with their technical director and they are intimidating to say the least.

    Good idea to play all of it backwards since we have all seen most of it played forward anyways. Makes you notice new things.

  • http://www.joconnell.com john o connell
  • Caroline

    John – I’m replying on behalf of the lovely Jacqui, the track was composed by Johnny Green from Nylon (here in Sydney). Glad you like it!

  • http://letsbecritical.blogspot.com Daashy

    Thank you so much for the name of Johny Green and Nylon Studios

  • http://www.joconnell.com john o connell

    Cheers Caroline!

  • http://bocamotion.tv boca

    Thanks, John and Caroline!