Animal Logic TVC Reel 2008
Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel.
In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience.
See it for yourself.



































Tuesday, July 29th 2008 at 10:04 am |
first to comment, great. um, well, i like it.
Tuesday, July 29th 2008 at 10:28 am |
great um first comment…off to a great start!
Tuesday, July 29th 2008 at 8:02 pm |
Hey – where’s the ‘you all suck’ comments?!
Tuesday, July 29th 2008 at 10:48 am |
feel like i’ve, um, arrived at the party a bit too, um, early.
Tuesday, July 29th 2008 at 11:49 am |
Needless to say i loved it.
If anybody could tell me the name of the soundtrack (and the band), I’d appreciate it.
Cheers
Boca
Tuesday, July 29th 2008 at 3:06 pm |
Excellent!! The Soundtrack is awesome too. Wich band is??
Wednesday, July 30th 2008 at 2:54 am |
Astonishing work. I’ve seen there fragments of few of my favourite ads
Thursday, July 31st 2008 at 4:17 am |
More shouts for the track – we need it in our lives!
Thursday, July 31st 2008 at 5:38 am |
Just mailed al and the lovely Jacqui said it was composed especially for them by a local composer – he’s doing their next track too.
Thursday, July 31st 2008 at 9:02 am |
Thanks, John!
Did she Tell you who the composer was? I’d like to check out his work, I really dig the song!
Thursday, July 31st 2008 at 9:12 am |
Not yet – waiting on a reply.
Thursday, July 31st 2008 at 9:15 am |
Cool, awaiting on your next comment, hopefully with the name of the composer.
Thanks!
Thursday, July 31st 2008 at 7:21 pm |
I’m just slightly confused as to why their TVC reel is full of movies?
Great looking though.
Went out to their office recently day for a show and tell on how they did 300 with their technical director and they are intimidating to say the least.
Good idea to play all of it backwards since we have all seen most of it played forward anyways. Makes you notice new things.
Thursday, July 31st 2008 at 7:27 pm |
Okay these guys did it – http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=201433242
Thursday, July 31st 2008 at 7:31 pm |
John – I’m replying on behalf of the lovely Jacqui, the track was composed by Johnny Green from Nylon (here in Sydney). Glad you like it!
Thursday, July 31st 2008 at 7:48 pm |
Thank you so much for the name of Johny Green and Nylon Studios
Friday, August 1st 2008 at 9:55 am |
Cheers Caroline!
Friday, August 1st 2008 at 10:37 am |
Thanks, John and Caroline!