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Animal Logic TVC Reel 2008

Australian Visual Effects powerhouse Animal Logic just put up a fresh new TVC Reel.
In addition to the usual awe-inspiring work, what really caught my attention in AL’s new reel was the creative editing. The “reverse, rewind” approach is a very clever choice (and goes great with the chosen soundtrack), hooking the viewer from the very beginning, making it a pleasant experience.

See it for yourself.

Posted on 28 July 2008 |

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Rating: 3.3/5 (10 votes cast)

18 responses to “Animal Logic TVC Reel 2008”

  1. Comment by tomorrowisclosed:

    first to comment, great. um, well, i like it.

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  2. Comment by jsaunders:

    great um first comment…off to a great start!

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    • Comment by mate:

      Hey – where’s the ‘you all suck’ comments?!

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  3. Comment by tomorrowisclosed:

    feel like i’ve, um, arrived at the party a bit too, um, early.

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  4. Comment by boca:

    Needless to say i loved it.
    If anybody could tell me the name of the soundtrack (and the band), I’d appreciate it. :-D
    Cheers
    Boca

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  5. Comment by StbN:

    Excellent!! The Soundtrack is awesome too. Wich band is??

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  6. Comment by kristo:

    Astonishing work. I’ve seen there fragments of few of my favourite ads

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  7. Comment by john o connell:

    More shouts for the track – we need it in our lives!

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  8. Comment by john o connell:

    Just mailed al and the lovely Jacqui said it was composed especially for them by a local composer – he’s doing their next track too.

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    • Comment by boca:

      Thanks, John!
      Did she Tell you who the composer was? I’d like to check out his work, I really dig the song! :-D

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  9. Comment by john o connell:

    Not yet – waiting on a reply.

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    • Comment by boca:

      Cool, awaiting on your next comment, hopefully with the name of the composer. :-)
      Thanks!

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  10. Comment by El Gordo:

    I’m just slightly confused as to why their TVC reel is full of movies?

    Great looking though.
    Went out to their office recently day for a show and tell on how they did 300 with their technical director and they are intimidating to say the least.

    Good idea to play all of it backwards since we have all seen most of it played forward anyways. Makes you notice new things.

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  11. Comment by john o connell:

    Okay these guys did it – http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=201433242

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  12. Comment by Caroline:

    John – I’m replying on behalf of the lovely Jacqui, the track was composed by Johnny Green from Nylon (here in Sydney). Glad you like it!

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  13. Comment by Daashy:

    Thank you so much for the name of Johny Green and Nylon Studios

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  14. Comment by john o connell:

    Cheers Caroline!

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  15. Comment by boca:

    Thanks, John and Caroline!

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