Tom and Mark (Nexus Productions) have outdone themselves with “Muffin Man,” a new spot for the recently rebranded Royal Bank of Canada. Although the spot is entirely CG, it captures the retro charm of claymation through its textures, colors and reduced frame rate.
This is one of those spots that’s pure fun to watch again and again. (It works well backwards, too.) I’m especially fond of the way it ends: increasingly baroque scenes of progress and complexity give way to the simplicity of Mr. Muffin himself, happily finishing up a business call while munching on the pastry that started it all. Brilliant.