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Fox Sports Design: NASCAR “Engine City” Posted by Justin Cone Fox Sports Design has a long history of raising the bar for broadcast promos. I’m not sure how this one slipped past our radar, but “Engine City,” released a couple months ago, definitely deserves a gander. Teaming up with Paris-based BUF, Fox somehow managed to mix polish and grit in a spot that’s bristling with chrome and brimming with testosterone. The little oil splash details are a nice added touch, and the final pull-out at the spot’s conclusion feels like a fitting payoff. Credits and boards on the Fox Sports Design project page. Thanks to Jim for the tip, via Space Invaders. Posted on 26 August 2008 \| Tags: buf, fox sports, nascar, Paris VN:F [1.7.5_995] Rating: 2.7/5 (37 votes cast) 6 responses to “Fox Sports Design: NASCAR “Engine City”” Comment by Davidkamp: Tuesday, August 26th 2008 at 1:44 pm \| Damn it, there are some incredible detailed and beautiful shots in this spot! Great work! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by triangles: Tuesday, August 26th 2008 at 2:09 pm \| A bit too much detail, actually. my eye goes all over the place. I’m sure this is EXACTLY what the client wanted. impressive, though. most impressive. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by MHR: Tuesday, August 26th 2008 at 4:34 pm \| holy crankshaft – I think I just piston my pants. great work guys! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by hvanzon: Wednesday, August 27th 2008 at 7:43 am \| It’s a bit to shiny and clean for my taste, especially if you think you’re in an engine, but the animation and the camerawork is incredible. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by oeuf: Wednesday, August 27th 2008 at 4:15 pm \| Very nice! and i think the clean and shiney adds to it the feeling of a chromed out muscle engine. They have some kickass stuff on their reel too! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by kmfix: Saturday, August 30th 2008 at 5:24 pm \| I’ve been looking to see this spot again ever since I saw it one time at a pizza shop months back.. Really great work.. Is there a 16×9 version around? Or was this always a 4×3 spot? UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.