Fox Sports Design: NASCAR “Engine City”
Fox Sports Design has a long history of raising the bar for broadcast promos. I’m not sure how this one slipped past our radar, but “Engine City,” released a couple months ago, definitely deserves a gander.
Teaming up with Paris-based BUF, Fox somehow managed to mix polish and grit in a spot that’s bristling with chrome and brimming with testosterone. The little oil splash details are a nice added touch, and the final pull-out at the spot’s conclusion feels like a fitting payoff.
Credits and boards on the Fox Sports Design project page.
Thanks to Jim for the tip, via Space Invaders.



































Tuesday, August 26th 2008 at 1:44 pm |
Damn it, there are some incredible detailed and beautiful shots in this spot! Great work!
Tuesday, August 26th 2008 at 2:09 pm |
A bit too much detail, actually. my eye goes all over the place. I’m sure this is EXACTLY what the client wanted. impressive, though. most impressive.
Tuesday, August 26th 2008 at 4:34 pm |
holy crankshaft – I think I just piston my pants. great work guys!
Wednesday, August 27th 2008 at 7:43 am |
It’s a bit to shiny and clean for my taste, especially if you think you’re in an engine, but the animation and the camerawork is incredible.
Wednesday, August 27th 2008 at 4:15 pm |
Very nice! and i think the clean and shiney adds to it the feeling of a chromed out muscle engine.
They have some kickass stuff on their reel too!
Saturday, August 30th 2008 at 5:24 pm |
I’ve been looking to see this spot again ever since I saw it one time at a pizza shop months back.. Really great work.. Is there a 16×9 version around? Or was this always a 4×3 spot?