Fx and Mat (with Paris-based production company Mr. Hyde) directed this feel-good spot for the Royal Bank of Canada and agency BBDO Toronto. I love the color grading and sunrise lighting throughout the spot. The palette is as friendly as the characters and the easy going soundtrack.
The use of cardinals is also a nice touch. In addition to adding a little whimsy to some of the shots, they create a sense of scale and contrast.
(Incidentally, Fx and Mat worked with recently featured Nicolas Lesaffre on a surreal ad for Match.com, which is definitely worth checking out on Nicolas’ site.)