Just my honest response to some of those previous comments.

I think it is a privilege to be able to comment.

As for the JWalkr link. comment…
I don’t follow stats on marketing campaigns .
IMHO, its all your perspective.
fruitless marketing to you and your friends.
groundbreaking and influential to people you never met.

My opinion though, is that I liked that JW spot. ; )

this is where we should be heading, even though it’s from the past.

You must think that we`re all dumb. So what about that other commercial I have compared to this one – that from Johnny Walker : http://www.youtube.com/watch?v=7gdnZsZQJqA – and this one was aired everywhere. But there are lots and lots of awfully stupid examples for weird and fruitless marketing. Of an amazingly big chunk of those I don`t even remember the brand…even if I try.

The target market and Media Distribution for this spot is the Caribbean and the only place that this actually aired, to my knowledge, was on TV in Jamaica. Never seen in the states at all.
Not to mention that its not even regular Guinness. Its called Foreign Extra, only available in Europe, Africa, the Caribbean and Asia.

Point being that advertising agencies have lots of experience targeting their potential clients. The concept was not an accident nor a blunder on Saatchi’s creative team. Anyone that thinks so, IMHO, may have a short-sighted perspective on the complete process involved with these big campaigns and the GREAT depth that is explored through the process.

All that said, Let’s not lose sight of the great collaboration that must take place when agencies work with design and production companies. The inspiring part, for me, is coming out the other side with a great piece of work.