Cheeky PSA’s for AIDES
TBWA and London based studio, Minivegas bring you these two amazing psa’s for aids awareness. These are the types of projects that I dreamed of working on when I entered this field. Seemingly no restrictions and the ability to create an entire world based on joke after joke is a rare opportunity. Minivegas in no way disappoints; the character creations are very well done as well as their execution, and yes I am referring to penis fish and breast planets when saying this.
And from looking at the production art they were kind enough to send to us, this production involved alot of research and development. It almost looks like a Disney production….’cept with balls and tits.
Bravo.
Music by Future Perfect
Advertiser/Client: AIDES
Product/Service: AIDS AWARENESS
Director: Minivegas
Agency: TBWA, Paris
Animation/VFX Girl: Minivegas
Animation/VFX Boy: MPC & Minivegas
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen/Michel De Lauw
Copywriter: Xander Smith
Art Director: Jonathan Santana
TV producer: Maxime Boiron
Production Comapny: La Pac
Music: Future Perfect
Account Supervisor: Anne Vincent/Veronique Fourniotakis
Thursday, October 9th 2008 at 8:41 pm |
James Jean posted his artwork for this campaign back in June. Beautiful work as usual:
http://www.processrecess.com/?uid=C97ED4#
Thursday, October 9th 2008 at 9:30 pm |
Comparing the body of a woman as a universe is something different. The concept and the spot itself is beautiful.
Friday, October 10th 2008 at 4:40 am |
Maybe i am old fashioned and stuff. But somehow it seemed a bit disturbing these ads for me? Does anybody else get that impression? If not, well, then i am old fashioned (ashamed
)
But yeah, conceptually talking, its very nice use of colours and a very fluid movement, there is only one minus…. This PSA forgot completelly about same sex relations?
This also reminds me of that PSA directed by Wilfred Brimo that were cool as well.
Well, big grats to TBWA and Minivegas
Friday, October 10th 2008 at 7:13 am |
This really looks cheap compared to the AIDS posters
http://farm4.static.flickr.com/3066/2616146523_7a65a0a7c9.jpg?v=0
http://farm4.static.flickr.com/3124/2616972666_42f86a638a.jpg?v=0
Friday, October 10th 2008 at 8:57 am |
not a fan of the overall look either. flat shading on most of the objects with lame character design…
Tuesday, October 21st 2008 at 1:46 am |
is it a coincidence or something more than that ?
Look at this one as well!
http://www.yukoart.com/images/news/aids.jpg
Friday, October 10th 2008 at 9:53 am |
I think these are great. They have a nice sense of whimsy — so much of safe sex advertising is scary and based on fear.
For Fans of the same sex ones, check out this:
http://www.roughgroove.com/2006/05/Wanda_AIDES.mov
The animation looks like it was the same people as before.
Friday, October 10th 2008 at 9:56 am |
Haha! AWESOME!
Let’s hope NASA finds that amazing Breast Planet sometime soon!
Saturday, October 11th 2008 at 8:14 am |
What a terrible planet, only breasts, and no pu….s…
Anyway, I don`t like both PSA.
Saturday, October 11th 2008 at 9:14 pm |
Beautiful!
Just beautiful!
BOLD and fun!
On my iPod!