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Gravity: Look What’s Inside Posted by Justin Cone This mind-bending spot from Israeli studio Gravity has a campy, almost cartoonish quality that pumps heaps of fun into a technically challenging project. Some production bits from Gravity: Two of the actresses were modeled based on photos. The cloths shots were done using Syflex. We combined simulations with blend-shapes and other deformers for tweaking some shots. The cracks were a combination of textures, hand animated and BlastCode driven debris on a rotoscoped model of the atress. Also check out this making-of video for some nice shot breakdowns. Title: Cereals Pillows Client: Unilever Director: Yariv Gaber Ad Agency: SAATCHI & SAATCHI Tel Aviv POST PRODUCTION Post: Gravity VFX & Design Vfx supervisor: Ilan Bouni Posted on 3 November 2008 \| Tags: israel, live action, transformation, vfx VN:F [1.7.5_995] Rating: 0.0/5 (0 votes cast) 9 responses to “Gravity: Look What’s Inside” Comment by Marc B.: Tuesday, November 4th 2008 at 12:12 am \| mind-bending is a big word Justin. Use it with responsibility. The VFX and footage looks a little crude IMHO. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by yonibendor: Tuesday, November 4th 2008 at 3:58 am \| world wide economical crisis? we all feel how the workload tremendously reduced??? hell yeah! look, even motionographer started publishing 3 – 4 y/o old spots ! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by Simon Robson: Tuesday, November 4th 2008 at 6:12 am \| nice concept, really nice pay-off. Sweet UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by MilkmanD: Tuesday, November 4th 2008 at 9:08 am \| I really like these international spots, got any more? UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by Lilian: Tuesday, November 4th 2008 at 11:06 am \| The boy coming out of the man right at the end..is a little disturbing. What’s the idea? UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by justin: Tuesday, November 4th 2008 at 11:56 am \| Yes, definitely some Oedipal implications there… UA:A [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by qwauk: Tuesday, November 4th 2008 at 11:09 am \| it’s a quite old spot. surprized to see it published here. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by justin: Tuesday, November 4th 2008 at 11:15 am \| Apologies for posting something so old. None of us on the Motionographer team had seen it before. Ah well, it’s still worth a look. UA:A [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by mitsucat: Friday, November 7th 2008 at 4:48 pm \| i thought it was pretty interesting. thanks for posting justin! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.