Comments on: Stink/Psyop: Audi “Synchronised”

By: invertebrae

invertebrae — Wed, 03 Dec 2008 04:11:58 +0000

this is nice, if psyop shot this all, that’s a nice notch on their belts.

i would have liked a better edit, especially in the car ad niche. if you look at what honda has been doing, the bar is kind of high. and really, i think that’s why parts of this fell flat for me. it got repetitive really quickly and the camera angles seemed to sometimes fight the imagery on the cards themselves.

as far as the discourse on originality, this idea is hardly new, but it’s worth wondering if the agency handed a loaded brief to psyop from the onset. i wouldn’t count it as psyop’s fault. the agency was listed as the one who wanted to portray synchronicity through people flipping cards.

my two cents.

…ryan

By: maximus

maximus — Thu, 27 Nov 2008 09:32:52 +0000

Hey, anybody can benchmark a posted work. It’s better to stop being the moral police.

It’s a well made film. But considering the immense work and apparent budget, you could argue that a more unique concept could have been thought of, that’s all.

By: boatfisher

boatfisher — Thu, 27 Nov 2008 00:02:47 +0000

art is about originality too though..well mostly is

By: boatfisher

boatfisher — Thu, 27 Nov 2008 00:01:27 +0000

i dont see a whole new level with the audi think compared to the mutabor think. In fact i like the mutabor thing more cause it seems more graphic

By: boatfisher

boatfisher — Wed, 26 Nov 2008 23:59:22 +0000

whoever did this put your energy into something more..creative? lol, that is a bit harsh but fuck…if i had this much manhours and skill at my disposal…mann

By: boatfisher

boatfisher — Wed, 26 Nov 2008 23:57:09 +0000

sound design? why do all brands trying to do epic shit use classical? thats just so conservative

By: boatfisher

boatfisher — Wed, 26 Nov 2008 23:53:32 +0000

hahaha, i totally agree. what is the point? Id rather just show synchronicity with two cars racin side by side.

By: martz

martz — Wed, 26 Nov 2008 15:58:51 +0000

why do you people keep having the same fundamental argument on every post on this site?

can we move on from the “they copied them” idea and talk about other things next time?

By: bicycleman

bicycleman — Wed, 26 Nov 2008 15:29:57 +0000

Do you people think the cheese cake factory invented cheese cake? I don’t see the credits or there inspiration listed on the ingredients of the box, but you don’t care about that do you? It is because we are not cooks we are finicky designers. Anyone who is so bent on the who did it first “drama” really needs to get over this complex. It is blinding you from truly enjoying art. Unless it is an identical plagiarism then you will always find something different witch ironically may inspire your work.

By: soloman

soloman — Wed, 26 Nov 2008 13:28:41 +0000

I don’t like this, although I respect Psyop for their work. With this ad I’ve got a feeling of dejavu. I think it lacks personality and it’s over the top with no reason for it. By the way, which was the car they were advertising?