Nylon for the US Army “Lifted”

Heavy.com asked Nylon to create this short animated film for the US Army

CA Square for NY1

Balanced design, fluid animation and solid typography combine in CA Square’s promo for NY1

Papervision – Augmented Reality

Digital Pictures Interactive presents Webcam tracking with Flash Papervision technology… some pretty insane stuff that you can try out yourself.

Will Goodan (PRIME) hits the ground sprinting

Will Goodan (PRIME) hits the ground sprinting with a rad new site and excellent range of work

Sons & Daughters Team With Crush for United Way

Sons & Daughters Team With Crush for United Way. Watch: Youth and Homelessness

Stink/Psyop: Audi “Synchronised”

Taking a cue from some of the human-pixel videos on the web, this new Audi advert from Stink and Psyop for Berlin-based agency HEIMAT blends live action and CG imagery into a beautifully complicated package.

The level of choreography it took to pull this off is pretty astounding. In addition to managing over 100 performers during the live shoot in Berlin, there were several layers of visual effects direction that had to line up perfectly. I really like how the end product slides between two modes of presentation—I can’t always pin down where the live action ends and the CG begins.

UPDATE: Here’s a little Q&A on the project from Glossy:

What was the creative brief from the agency?

The task was to show the principle of synchronicity. We were asked to find interesting ways to create real images of driving using thousands of perfectly synchronized humans holding cards. We worked closely with Guido Heffels, from Heimat Berlin, to further develop this idea. We were asked to push it from a design and technical level. It had to be epic and spectacle, but also believable. We were also asked to feature certain characteristics of the Audi Q5 as well as some design details.

So, Psyop proposed to take the idea of perfectly synchronized cards in the hands of Audi engineers to the next level. By combining acrobatic engineers with real time human pixel animation, we set out to create dimensional shapes from people holding cards.

In keeping with the creative brief of the features of the spot, we chose to start with simple images that evolve into landscapes and eventually created a dimensional Audi Q5. The evolution of the spot is from real time human pixels performing in 2d space, to a dimensional version of the Audi Q5 created by acrobatic engineers flipping cards. The faster the cards flip the more the image becomes real. Ultimately we wanted to show people creating images at the very edge of the possible. Far beyond the simple wave, these people would create the ultimate performance art.

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Boolab Steps Over to the Dark Side

Spanish production company boolab was chosen by Road agency to create a series of five short films for the Black Thinking website, an initiative of French rolling paper brand OCB. We’ve featured a few of the videos here before, but now they’re all available for a nice roundup post.

Nico and Cisma were essentially given carte blanche to do what felt right, and they took the opportunity to weave wacky narratives buoyed by a wide range of styles.

Directed by Nico Casavecchia:
Scratch Me | I Wear No Underwear | Roll & Rock

Directed by Cisma (Denis Kamioka):
The Fly and the Eye | Black Thin King (Co-directed with Birdo)

Full credits